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How Travel Marketers Calculate Their ROI
Poeple seem to have a consensus on the answer to the question "In what direction does the industry see social media evolving?" – the future is certainly mobile – uncertainty remains about how to m... easure ROI on social media. The uncertainty looms large primarily because while there are divergent ways in which people do measure ROI, there is also a section that questions the need to measure ROI when the benefits are so obvious.
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