How translating your product can increase sales

gengo o Case Study Human or machine translation? The humans have it. When it comes to high-volume content ®Rakuten like ecommerce product listings and user- generated content, machine translation What converts customers better, human or machine isn't your only cost-friendly option. See translation? As an experiment, leading Japanese online retailer Rakuten translated the same 250 product why crowdsourced human translation listings using both methods. The result? Gengo's platforms are both affordable and better higher-quality listings significantly boosted Rakuten's for business. conversion rates (CVR). Machine translation Human translation +16 % CVR 4.21% 4.89 % conversion rate conversion rate 100,000 x 4.21% visitors $125 x 4.89% 100,000 visitors $125 CVR avg. sale CVR avg. sale = $526,250 = $611,250 gross revenue gross revenue ROI $85,000 /100,000 visitors Low cost, high return Simple and swift Translating 250 listings cost less than $10 per listing All 250 product listings were translated and up on for Rakuten. This small investment, however, resulted Rakuten's site in less than 48 hours, with minimal in an incredible $83,000+ in increased sales-a small effort-translating high-volume content via API makes price for a massive payoff. updating multilingual listings seamless. $7.25 cost per product 250 $1,812.50 ニ products setup cost 250 48 product pages hours $85,000 gained $1,812.50 setup cost $83,188 revenue boost ニ gengo Get in touch at gengo.com/contact-us.