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How State Farm and Social Media Breathed Life Into Cliff Paul
When State Farm and digital agency Translation started planning an NBA-focused campaign, they zeroed in on their biggest value as an insurance company: Agents.Not all insurance companies offer indiv... idual agents to each of their customers, so when State Farm started working on a program with NBA All Star Chris Paul, they decided to center the entire campaign around the “real-life agent” concept.Here’s the Twist: They brilliantly captured the “real-life agent” idea by creating a completely fictional character…and their audience ate it up. Cliff Paul, State Farm Insurance Agent and Chris Paul’s long-lost brother, has been the central focus of a long-standing State Farm campaign.The Cliff Paul Campaign has become a cultural icon, thanks mostly to social media, and an incredible digital strategy. Check out the infographic below for a look at the campaign, and read more about how State Farm and Translation went about it, here: http://simplymeasured.com/blog/2014/07/29/how-state-farm-and-social-media-breathed-life-into-cliff-paul/
Rank: 4611 of 5120 in Social Media
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