How To Start An Affiliate Program
51 Point Checklist
1 Who are your customers?
2 Who are your competitors?
3 Research affiliate programs run by your competitors
Public or Private program?
Which Software/Network used?
How do affiliates join?
Commission type and amount?
How much revenue do affiliates drive?
4 Setup Your Goals
Who are your affiliates?
How many affiliates do you want?
How much revenue are you expecting per affiliate?
Target a percentage of revenue through affiliates
5 Do your calculations (use Excel)
Total affiliates expected
Commissions paid out
Total affiliate revenue
6 Setup a budget
Amount spend for attracting new affiliates
Amount/Percentage spend for affilate payouts
Amount spend for prizes, bonuses, incentives
7 Choose your Affiliate Management Platform:
In House Affiliate Management
Outsourced Program Management
8 Choose your Commission Model
PPC (Pay Per Click)
PPS (Pay Per Sale)
PPL (Pay Per Lead)
9 Fix the payment terms
Minimum amount for payout
Payment cycle: NET15, NET30, NET60
10 Finalize the Commission Amount
Percentage of Sale
11 Create a Search Marketing Policy
12 Create a Trademark Usage Policy for affiliates
13 Create an "Affiliate Program" Page on your website
14 Create a policy for fraud orders
15 Create a policy for refunded orders
16 Create an 'Affiliate Agreement' merging all these policies
17 Create promo banners and logos that affiliates can use
18 Create reprint articles, brandable reports, and email promos
19 Invite your own customers to Join Your Affiliate Program
20 Introduce the Affiliate Program on your Blog
21 Announce the Affiliate Program on your Blog
22 Promote it to your Fans and Followers (Facebook and Twitter)
23 Reach out to affiliates directly via Affiliate Forums
24 Submit your affiliate program to different Affiliate Directories
25 Seek joint venture partners and contact them individually
26 Use Affiliate recruitment agencies
27 Approve affiliate applications manually to filter the genuine ones
28 Send a welcome email to all of your affiliates
29 Provide them direct contact details of their Affiliate Manager
30 Send Weekly/Monthly Newsletter to your affiliate base announcing new promotions and suggesting ways to promote your product
31 Run Incentive based contests for affiliates
32 Provide them tools and tips to increase conversion rate
33 Communicate with affiliates personally
34 Provide promotional material
Banners and Logos
35 Special Treatment for high performing affiliates
36 Keep a close watch on daily clicks, conversions, and EPC
37 Match conversions in your affiliate program with your CRM
38 Reject conversions that are marked as fraud in your CRM
39 Keep a close watch on Traffic: countries, referring URL's, promotional methods
40 Check exact payments (Keep in mind refunds, fraud transactions)
41 Pay affiliates on time based on payment cycle
42 Incentives, bonuses can be paid out based on payment cycle
43 Track all sales by affiliates
44 Track conversion rates for all affiliates
Moving Forward >>
45 Learn from their sales process and improve other marketing channels
46 Prepare a list of Blacklisted Affiliates
47 Evaluate current affiliate promo materials
48 Replace expired materials if required
49 On-going market analysis of competitors
50 Drive new affiliates consistently
51 Keep your affiliates happy
Easiest way to start an Affiliate Program