How To Spend Your
Marketing Budget In
(just in case the world doesn���t end)
We surveyed experts from across the spectrum of marketing agencies with a series of questions asking them how you should spend your marketing budget in 2013. Here are our results:
A channel that requires Σ10,000 for a
return of Σ20,000 may not be as
profitable as some of the cheaper and
more accessible channels available to you.
Think beyond the click
Identify your purchasing audience and ensure all marketing integrates and
re-inforces the message whichever the medium.
What form of marketing brings the biggest ROl?
Search Engine Optimisation
Pay Per Click
Direct Mail Marketing
Real World Posters
Cold Call Phone Marketing
Mobile Text Marketing
-8 -6 -4 -2 0 2 4 6 9 10
My main thought in answering these is the final ROl 'depends on how well you do it' and how much your provider charges!
The main thing is execution. Most channels for marketing can be made work if executed correctly. Also the links between different channels is important.
BOOMBA MARKETING CONSULTANTS
How should you split up a Σ100,000 budget?
We asked the same questions to all our participants.
Imagine a company that produces a designer toaster, they are B2C, and they have a marketing budget of Σ100000 for 2013.
Pay Per Click Σ17000
Online PR Σ11,600
Social Media Σ9,900
Email Lists / Marketing Σ9,800
Display / Banner Ads Σ8,800
Print Ads Σ7,000
Trade Channels Σ6,500
Buffer / Retargeting Σ5,700
Instore Ads Σ3,500
Mobile / Text Ads Σ2,000
Everything gels together these days. Now with Google considering so many elements, the general buzz and trust around your company is so important.
Set clear objectives in terms of what you are seeking to achieve in advance.
Understand how you will measure success.
Search. Social. Analytics.
A BIG THANKS
These findings are averages from the results of 43 companies chosen for the survey. We would like to give a specific thank you to:
http://www.e-shot.net : providers of world class hosted email marketing software
http://www.returnfocused.com : PPC gurus
http://www.dbdmedia.co.uk : Performance driven leading integrated search marketing company
http://www.sitevisibility.com : Brighton based leading integrated search marketing company
http://www.boombamarketing.com : Boutique consulting company for who want more from their marketing
Produced by Edit Optimisation : http://www.editoptiinisation.co.uk natural link building and online PR company