How to Solve the Online Registration Challenge

Register the REGISTRATION challenge of people may leave a website when asked to 86% create a new account. Registration Form Why? First Name* Lengthy Forms Last Name* Emall Address* Find online registration forms Re-enter Emall Address* 42% too long, or ask too many questions. Birth Date* Month Day Yegr Annoying, Meaningless Question* O Yes O No Password Fatigue Username* Password* Use ategst two sumbols jasSAL threg numbers and ot legst one upper (A and lower jaj case letter, no real words not WEAK again... Re-enter password* I have read and agreed to the terms and conditions Dislike the idea of creating 50% Next Give up a new password combination. password X5 If they stay: Trust is a problem Have more than 5 unique 60% passwords to remember. I am Abe Lincoln 88% admit they have lied on a form. password1? password2? Argh... Mii but 60% would give more information if they knew how it Use the "Forgot Password" 40% would be used. feature at least once a month. In case the challenge still isn't clear, 2 in 5 feel that... solving world peace would be easier than remembering all of their passwords scrubbing a toilet would be better than coming up with a new password While some password management tools have made things easier, they don't resolve the registration challenge. What choice do we have? 77% prefer Social Login Social login occurs when consumers use an existing ID from a social network or email provider. These are the most popular. 54% Facebook has, for the first time since Janrain has been reporting, exceeded 50% of the aggregate total of all social logins. 25% 8 35% Of social login traffic is generated by email providers like Google, Yahoo!, Windows Live and others. Twitter, used by 15% of American adults, is the network of choice for 10% broadcasting content.* 7% Y! LinkedIn is the professional network of choice, with 61% of its members using it 2% as their primary professional network. 2% in The Registration Challenge is ultimately overcome by removing existing barriers and offering website visitors an enhanced registration experience. This is an experience that gives them the freedom to choose their preferred identity provider. It eliminates new usernames and passwords, and offers you, the site owner, just as much value as your visitor. Sources: janrain Janrain, Inc. data through 09/2012 Blue Research: Consumer Perceptions of Online Registration, 2012 Harris Interactive Poll: Americans Fatigued by Password Overload, August 2012 Social Times "The Linkedin Profile" http://socialtimes.com/the-linkedin-profile-infographic_b97649 *Pew Reports http://pewinternet.org/Reports/2012/Twitter-Use-2012/Findings.aspx