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How Social Media makes or breaks a movie

SOCIAL INFLUENCE



HOW FILMS FANS CAN MAKE OR BREAK A MOVIE





PEOPLE WHO WATCH FILMS HAVE AN OPINION

AND THEY WANT TO SHARE IT



= INFLUENCE





45% POST ABOUT WHAT THEY'RE WATCHING IN THEATERS



72% POST ABOUT MOVIES AFTER WATCHING A FILM



1 IN 3 CONNECTED 18-34

CONSUMERS SAW A BUY HALF

MOVIE IN A THEATER OF ALL MOVIE

BECAUSE OF SOMETHING TICKETS SOLD

THEY READ ON A

SOCIAL NETWORK





MALES 25-39

WERE THE DOMINANT FREQUENT MOVIEGOER CATEGORY IN 2011 56% BELIEVE

SOCIAL MEDIA PLAYS

AN IMPORTANT ROLE

IN MAKING

ENTERTAINMENT-

RELATED DECISIONS









UNDERSTANDING



HOW THE PUBLIC PERCEIVES A SPECIFIC MOVIE CAN

HELP STUDIOS DECIDE WHICH FILMS TO MAKE IN THE FUTURE





HOLLYWOOD

STUDIOS USE SOCIAL NETWORKS LIKE TWITTER, YOUTUBE AND FACEBOOK

TO RUN OUTBOUND MARKETING CAMPAINS (AND ADJUST AD SPEND, ACCORDINGLY)



FACEBOOK SOCIAL MEDIA

SOCIAL MEDIA PROVIDES BUZZ

INSTANT FEEDBACK CAN DICTATE THE

AND REAL-TIME ANALYTICS FOR STUDIOS SUCCESS OF A FILM

TO GAUGE AUDIENCE SENTIMENT. BEFORE OR AFTER

IT IS RELEASED.







TODAY MOVIE GOERS ARE DIFFERENT

THEY ARE ALWAYS CONNECTED



THEY ARE THE CHAMPIONS OF THE

NEW HYPER-CONNECTED WORLD



THEY ARE ENGAGED SHARING

AND INFLUENCES







33% OF MOVIEGOERS MAKE THEIR

DECISION TO SEE A FILM

BEFORE

THE TV CAMPAIGN EVEN STARTS



74% OF PEOPLE LIKE TO SHARE THEIR OPINION ABOUT MOVIES WITH OTHERS



55% OF MOVIEGOERS TEXT DURING A MOVIE



33% TRUST THEIR FRIENDS OPINIONS ABOUT A FILM MORE THAN THEIR OWN





MOVIE STUDIOS RELY ON EARLY VIEWERS

TO CREATE BUZZ THROUGH

BLOG POSTS AND ONLINE COMMENTS.





#FILMFANS REVIEWS FOR FANS BY FANS #FilmFans

twitter.com/wearefilmfans

www.facebook.com/filmfans

How Social Media makes or breaks a movie

shared by ramseysdesignlab on Jan 04, 2013 in Entertainment

How Social Media makes or breaks a movie

shared by ramseysdesignlab on Jan 04, 2013 in Entertainment

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A look at how social media affects the film industry and how it can make or break a movie
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Rank: 311 of 3361 in Entertainment

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