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27 percent of total online time is spent on social networking.
85% of internet users have Facebook accounts
49% have Twitter accounts.
84% of online shoppers use social media sites.
Average Number of Connections Per User
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Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail, and PPC.
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Social media lead conversion rates are 13% higher than the average lead conversion
Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013
Find Customers Via Social Networking Sites
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More than 50% of marketers believe that social media has helped them improve sales.
60% of online consumers follow or give feedback to brands on social media sites.
Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites
Retail / Wholesale Consumer Goods
Banking/Insurance Financial Services
How Social Media Influences Purchasing Decisions
81% Influenced by social media posts from friends
79% Liked social media page of company for discounts and offers
78% Made purchase based on company's social media posts
74% Researched social networks before making purchasing decision
71% Likely to make purchase based on social media referrals
53% Twitter users tweeted product or company recommendations
How Marketers Are Using Social Media Sites
89% Generating business exposure
75% Increasing traffic
69% Gaining marketplace intelligence
65% Building loyal fan base
61% Generating leads
47% Reducing marketing expenses
43% Improving sales