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27 percent of total online time is spent on social networking.
85% of internet users have Facebook accounts
49% have Twitter accounts.
84% of online shoppers use social media sites.
Average Number of Connections Per User
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Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail, and PPC.
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Social media lead conversion rates are 13% higher than the average lead conversion
Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013
Find Customers Via Social Networking Sites
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More than 50% of marketers believe that social media has helped them improve sales.
60% of online consumers follow or give feedback to brands on social media sites.
Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites
Retail / Wholesale Consumer Goods
Banking/Insurance Financial Services
How Social Media Influences Purchasing Decisions
81% Influenced by social media posts from friends
79% Liked social media page of company for discounts and offers
78% Made purchase based on company's social media posts
74% Researched social networks before making purchasing decision
71% Likely to make purchase based on social media referrals
53% Twitter users tweeted product or company recommendations
How Marketers Are Using Social Media Sites
89% Generating business exposure
75% Increasing traffic
69% Gaining marketplace intelligence
65% Building loyal fan base
61% Generating leads
47% Reducing marketing expenses
43% Improving sales
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.