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How Social Media Influence Businesses

How

SOCIAL MEDIA

Influence Businesses



27%

27 percent of total online time is spent on social networking.



f t

85% 49%



85% of internet users have Facebook accounts

49% have Twitter accounts.



84%

84% of online shoppers use social media sites.



Average Number of Connections Per User



f t

141.5 208



f t in 2x $



Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail, and PPC.



13%

in f t



Social media lead conversion rates are 13% higher than the average lead conversion



Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013



Find Customers Via Social Networking Sites



f 53%

in 43%

t 36%



f in t



More than 50% of marketers believe that social media has helped them improve sales.



60% of online consumers follow or give feedback to brands on social media sites.



Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites



Retail / Wholesale Consumer Goods

73% f

19% in

40% t



Technology (hardware)

45% f

44% in

50% t



Marketing Agency

45% f

58% in

35% t



Professional Services/consulting

43% f

56% in

30% t



Technology (software)

39% f

50% in

40% t



Banking/Insurance Financial Services

33% f

38% in

28% t



How Social Media Influences Purchasing Decisions



81% Influenced by social media posts from friends



79% Liked social media page of company for discounts and offers



78% Made purchase based on company's social media posts



74% Researched social networks before making purchasing decision



71% Likely to make purchase based on social media referrals



53% Twitter users tweeted product or company recommendations



How Marketers Are Using Social Media Sites



89% Generating business exposure



75% Increasing traffic



69% Gaining marketplace intelligence



65% Building loyal fan base



61% Generating leads



47% Reducing marketing expenses



43% Improving sales

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How Social Media Influence Businesses

shared by gogulf on Jul 09, 2013 in Social Media

How Social Media Influence Businesses

shared by gogulf on Jul 09, 2013 in Social Media

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Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business and on your marketing campaigns.
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