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How Social Media Influence Businesses

How

SOCIAL MEDIA

Influence Businesses



27%

27 percent of total online time is spent on social networking.



f t

85% 49%



85% of internet users have Facebook accounts

49% have Twitter accounts.



84%

84% of online shoppers use social media sites.



Average Number of Connections Per User



f t

141.5 208



f t in 2x $



Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail, and PPC.



13%

in f t



Social media lead conversion rates are 13% higher than the average lead conversion



Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013



Find Customers Via Social Networking Sites



f 53%

in 43%

t 36%



f in t



More than 50% of marketers believe that social media has helped them improve sales.



60% of online consumers follow or give feedback to brands on social media sites.



Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites



Retail / Wholesale Consumer Goods

73% f

19% in

40% t



Technology (hardware)

45% f

44% in

50% t



Marketing Agency

45% f

58% in

35% t



Professional Services/consulting

43% f

56% in

30% t



Technology (software)

39% f

50% in

40% t



Banking/Insurance Financial Services

33% f

38% in

28% t



How Social Media Influences Purchasing Decisions



81% Influenced by social media posts from friends



79% Liked social media page of company for discounts and offers



78% Made purchase based on company's social media posts



74% Researched social networks before making purchasing decision



71% Likely to make purchase based on social media referrals



53% Twitter users tweeted product or company recommendations



How Marketers Are Using Social Media Sites



89% Generating business exposure



75% Increasing traffic



69% Gaining marketplace intelligence



65% Building loyal fan base



61% Generating leads



47% Reducing marketing expenses



43% Improving sales

How Social Media Influence Businesses

shared by gogulf on Jul 09, 2013 in Social Media

How Social Media Influence Businesses

shared by gogulf on Jul 09, 2013 in Social Media

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Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business and on your marketing campaigns.
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