Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Today, social media is how audiences are spending their time and where marketers are spending their money. As a result, online opportunities have taken top priority in the media mix. To see how this social shift is redefining and redistributing the ad industry’s focus, take a look at MDG Advertising’s enlightening infographic, which charts the changes in how marketers now connect and reach their audience.