PR Newswire and Crowd Factory today released data that provides new insights into social engagement around press releases.
Key conclusions from the analysis include:
1. Each press release share g...
enerates 2 new views; expands total audience by 70%.
2. Press releases are shared more on Facebook, but Twitter sharing drives more traffic.
3. Multimedia press releases generate 3.5 times more engagement than text-only releases.
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