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How Social Are Your Press Releases?
PR Newswire and Crowd Factory today released data that provides new insights into social engagement around press releases.Key conclusions from the analysis include: 1. Each press release share g... enerates 2 new views; expands total audience by 70%. 2. Press releases are shared more on Facebook, but Twitter sharing drives more traffic. 3. Multimedia press releases generate 3.5 times more engagement than text-only releases.
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