How Sochi Does Social

HOW SOCHI DOES SOCIAL AN ANALYSIS OF SOCIAL MEDIA AND THE WINTER OLYMPICS SOCHI BY THE NUMBERS This year's Games lag behind London on social, but brands are finding creative ways to engage their consumers. *posts per capita 75% neutral sentiment 84% posltive sentiment #Sochi2014 Vs. #London2012 3. 2.2 3 MILLION MILLION TWEETS TWEETS THE TOP 3 COUNTRIES* USING #SOCHI2014 in first 5 days in first 5 days TWEETER TRACK 10 20 30 40 50 60 70 80 90 MEN 59% 41% Women Men are outpacing women in total tweets about Sochi THE NEWSJACKER BRANDS BUILDING BUZZ Clorox O @SochiProblems We've got just the thing. #SochiProblems pic.twitter.com/6eX1WNCqdw SUBMIT A PHOTO TO SHOW THAT WEAREWINTER. CANADA RLOADVATACE OR ENTER VATWITTER OR INSTAGRAM y tFaote M YOU COULD WIN! CLOAOX The Canadian Olympic Team DOUBLE HEADED TOILET WAND stoked Canadian Pride with its #WeareWinter Photo Contest, powered by Offerpop™M Clorox™M isn't a sponsor, but the TOP TWEETED BRANDS brand's witty response to trending topic #SochiProblems put Clorox front and center, earning mentions in 1,500 tweets about the Olympics. INSTANT REPLAY Coca-ColaM mentioned in 6,500 tweets #BecauseofMom THE HASHTAG used in 5,800 tweets- 96% positive! Chevrolet o Ochevrolet Ov Follow @ Chevy P>M's "Thank You Mom" commercial Share your thoughts, pics, or videos that show what's #TheNew to you & we might share them back to the world! spr.ly/invt mentioned in 3,000 tweets racks up 16.1 mllllon vlews on YouTube OPromotad by Charoe OLYMPIAN SPOTLIGHT ChevyTM runs 8 Olympic ad sports focusing on "what's new," and prompts consumers to share what #TheNew means Who's getting the gold medal in social buzz? to them on social. Shaun White was mentioned in 193,000 tweets THE VISUAL TOP HASHTAGS SENTIMENT 1. #Sochi2014 71% 2. #ShaunWhite 3. #Sochi positive Jamie Anderson was mentioned in 37,900 tweets TOP HASHTAGS SENTIMENT 1. #Sochi2014 2. #SlopeStyle 3. #TeamUSA 21% positive Olympics sponsor VisaM produces quirky Vines that highlight key Olympic events, igniting social sharing. Erin Hamlin was mentioned in 17,100 tweets TOP HASHTAGS 1. #Sochi2014 SENTIMENT 51% 2. #TeamUSA 3. #GoTeamUSA positive BROUGHT TO YOU BY offerpop SPREADING THE NEWS VIA SOCIAL the platform for consumer-driven marketing campaigns @SportsCenter BREAKING: Shaun White fails to medal in Olympic halfpipe, DATA BY DESIGN BY finishing 4th. louri Podladtchikov (Switzerland) wins gold. Beutler Ink crimson hexagon L More Than 2,300 Retweets