A Guide to Th Relationship Between SMS and APP Engagement

A Guide to the Relationship Between SMS and App Engagement- The lay of the laạnd the state of the mobile app market in 2014 One in 5 of the world's population now owns a smartphone. There are now 1.6 million apps in Google Play and Apple App stores. Up to 30,000 new apps are added every month. 26% of apps are used just once. Another 32% are only used twice!! In 2013 there were 82 billion app downloads. This is set to grow to 300 billion in 2017. Most (68%) smartphone users open less than 5 apps at least once per week. Average monthly revenue per app is between $1,200 and $3,900. The Uphill Struggle what mobile apps must do to be successful 3 Retention Marketing Referrals Keeping existing users engaged over time should be a priority for By ensuring users are satistfied with the service and creating a good Properly promoting an app is an obvious key to its succes. In order to any app owner. Maintaining a good relationship with users makes for a strong fan base. download it, smartphone users in-app experience, a fan base will need to be aware of the app and organically grow an app. understand the benefits to them. Recommendations sell. What's on the Table? solutions to your app longevity woes SMS Push With a read rate of 98%, SMS is an ideal way to drive consumers to download your app. Segment by Operating System and drive downloads through a tracked URL to understand ROI. Increase daily open rates by 540% as well as doubling user retention by sending targeted, relevant push notifications to your users. Pushes should be personalised and targeted to ensure the best results. Rich Content Two-Way Chat Create exciting in-app advertising using HTML5 app pages. Delight existing users with pertinent content, designed for them. Generate increased interaction within the app with offers, cOupons and targeted messaging. Add an OTT messaging facility to your app to allow users to communicate with you or each other. Generate a social "buzz" around new products or allow sharing and chatting to increase dwell time and app usage. The Complete Mobile Engagement Platform dynmark sending the right message donky www.DYNMARK.COM www.MOBILEDONKY.COM mobile messaging and intelligence services to save you money and increase ROI in-app messaging including push, rich and two-way chat that will increase retention and help you create sticky app users.