How Smartphones can Influence Shopping Behavior

HOW SMARTPHONES CAN INFLUENCE SHOPPING BEHAVIOR Mobile devices now account for 15.4% share of total digital commerce spending worldwide T 15.4% 50% of the overall online U.S. retail traffic is now through mobile devices. 50% 55% of in-store shoppers have used mobile devices to search for information online while in-store. 55% 71% of in-store shoppers who used smartphones for online research say their device has become more important to their in-store experience. 71% PERCENTAGE OF SHOPPERS USING MOBILE DEVICES TO RESEARCH PRODUCTS IN-STORE 18-29 30-44 45-60 60+ 65% (72% 53% 32% SMARTPHONES VS. TABLETS %age of Total online Traffic %age of Sales Average Order Value 33.7% 10.7% $92.37 Smartphone 12.4% 12.4% $98.56 Tablets TOP RETAIL AND SHOPPING ACTIVITIES BY SMARTPHONE USERS Used phone in retail stores Found store location Purchased goods or services Compared product prices 43.3% 23.3% 22.6% 20.2% Researched Made shopping Checked product Found coupons availability product features lists and deals 自 --- 19.7% 18.0% 17.6% 16.3% Used Deal-a-Day/ Group Shopping Payments POS Used Mobile 13.1% 4.7% 62% of mobile shoppers indicate they perceive the information they gather via their mobile device as more beneficial than the information available in-store via product displays or sales literature 62% TOP PRODUCT TYPES FOR MOBILE SHOPPERS WHILE SHOPPING IN-STORE Electronics Groceries Apparel 60% 55% 47% Health and Beauty Shoes Products 45% 39% Compiled & designed by: more conversions Source Links: https://www.thinkwithgoogle.com/articles/how-digital-conects-shoppers-to-local-stores.html http://www.marketingcharts.com/online/key-us-digital-comerce-stats-for-ql-2015-55950/ http://marketingland.com/mobile-drives-nearly-half-e-co merce-traffic-pc-stil-rules-sales -report-118629 http://www.smartinsights.com/mobile-marketing/mobile-commerce/smart-phone-shopping /attachment/nextgeneration-of-shopping/ http://www.ce.org/News/News-Releases/Press-Releases/2014/Majority-of-Mobile-Shoppers -Turn-To-Their-Devices.aspx http://www.se cure net.com/thewaywepay