How Should Advertising Networks Pay Their Publishers?

How Should Advertising Networks Pay Their Publishers? What is an advertising network? An online advertising network is a resource for online publishers to monetize (sell) their advertising inventory. GOOD DISPLAY SALE B Types of networks Blind Networks: These types of networks ask buyers to give up control of where their advertisements will be displayed within a network. In return, costs will be lower than with a targeted network. Advertiser Publisher Sell Buy Networks Sell Sel Buy Buy Advertiser Advertiser Publisher Publisher Vertical Networks: With an emphasis on revenue share, high quality traffic, and transparency for the media buyer as to where their advertisements are run, Vertical Networks usually use a Run-of-Site campaign and are more expensive than using a blind network. Publisher Publisher Publisher Buy Buy Network Network Sll Sell Advertiser Advertiser Advertiser Targeted Networks: Targeted networks are the answer for a more specific, focused advertising campaign. Target networks are often referred to as the next generation of advertising networks, focusing on contextual and behavioral activity in order to decide when and where an advertiser's ads are run within a network. Publisher Publisher Publisher Buy Buy Network Network Sell Sell Advertiser Advertiser Advertiser Ways to Pay CPC (cost per click): Publishers get paid based on the number of ad clicks generated. Google Pe Ve A PC Experts ynet ROFoeued C NGHT Devenevertsng on Pe per ick at a Fy per PCse et en Pay per cick-wpeda etngyipecie CPM (cost per thousand impressions): Publishers get paid based on number of views an ad receives. How Tipalti Serves Ad Networks' Mass Payout Needs: One time integration of Tipalti iframe Payees register and select preferred payment method Payer submits payment instructions to Tipalti Payees get paid in the payment method and currency they prefer This infographic prepared by: Tipalti Sources: http://www.tipalti.com/Industries/Advertising/What-Are-Adver- tising-Networks.aspx http://www.tipalti.com/Industries/Advertising.aspx http://www.tipalti.com/HowitWorks.aspx http://techcrunch.com/2009/04/21/should-ad-networks-pay-pub- lishers-for-stolen-content-the-fair-syndication-consortium-thinks-so/ http://www.marketersstudio.com/2009/08/the-so- cial-graph-ad-targeting-buyers-guide.html # axzz151ZHyNKO