How to Rock Social Media in 30 Minutes a Day

ROCK SOCIAL MEDIA IN 30 MINUTES A DAY 30 HOW THE RIGHT PLAN AND AUTOMATION CAN SAVE YOU TIME AND MAKE YOU MORE EFFECTIVE. MINUTES RAPID GROWTH The number of social channels a marketer has to worry about has skyrocketed in the last few years. The combined user base of these social channels is more than the entire human population! Where once a marketer could focus on just one or two primary channels, they are now faced with dozens. Many marketers feel overwhelmed by the sheer numbers. So how can the modern marketer run a top notch social program and still keep their sanity? Let's take a look! in You Tube 8+ Уs 2003 2005 2007 2009 2011 2013 Just a few of the social networks added in the last 10 years WHY DO SO MANY MARKETERS STRUGGLE? HOW CAN SOCIAL BE MORE MANAGEABLE? Many marketers waste time with no defined strategy A well designed and consistently executed plan saves time in in 8+ 8+ Let's take a look at a streamlined approach to your management of six of the major social networks. Your channel mix may vary from those covered below, you should still identify 2-3 daily activities for your networks and give yourself a time limit for each. 10 TWITTER AUTOMATION TIP Schedule out your tweets from your automation solution to see all of your scheduled tweets in one place. MINUTES RESPOND SCHEDULE SHARE Take a few minutes once or twice a day to respond to any tweets that may have been directed your way. Schedule out Tweet Take a few tweets for the next minutes to share the week to promote any content of others recent content or in your industry to help build relationships. events. AUTOMATION TIP Save time by 0 6 MINUTES FACEBOOK automatically having your prospects' social data imported into their lead profiles. Like Share RESPOND TO COMMENTS & ENGAGE PROMOTE & SHARE CONTENT AND IMAGES Respond to any comments on your wall or on your content. Spend a few minutes liking the content of your partners, clients, and thought leaders in your industry. Promote your recent content on your page. Highly visual content like videos and graphics will perform the best. Also share some behind the scenes photos of your staff. in AUTOMATION TIP Use marketing 0 6 MINUTES LINKEDIN automation to make social posts to multiple outlets, all from within the same interface. PROMOTE GROUPS QUESTIONS Share your content in related Linkedln groups and engage in any notable discussions. Ask questions on Share your more professional content and notable news your page and in relevant groups to start discussions of on your company profile. your own. 04 PINTEREST MINUTES BLOG POST 53% PIN ANY RECENT INTERNAL/EXTERNAL CONTENT ENGAGE WITH YOUR RECENT PINNERS Take a moment to pin any recent visual content. This can include blog images, infographics, or staff photos. Also pin any relevant external content you have found. Get social with the people that have pinned your content. Return the favor, comment, or thank them. Saying thanks on a new social channel can be extra engaging. 8+ 02 AUTOMATION TIP Gauge prospect MINUTES GOOGLE+ interest in your content by seeing who clicks on links shared on your social sites. ARTICLE SHARE ANY RECENT CONTENT TO YOUR CIRCLES ASK QUESTIONS & START CONVERSATIONS Share your recent content on your page and use your circles to segment out only the most relevant audience. Google+ is a great forum for longer posts like articles. Your audience on Google+ is receptive to longer form content like engaging questions and discussions. Try to facilitate a conversation between your followers. 0 2 MINUTES INSTAGRAM CULTURE CONTENT QUOTES Inspire your followers with motivational or relevant quotes in a stylized format. Take your fans behind the scenes Promote across channels by sharing pictures of a recent infographic or Slideshare deck. 53 with pictures of your staff, events, and office space. For more information on how to improve your marketing, visit Pardot.com pardot an Exact Target.company