How Retailers Are Using RFID Tags For Better Tracking

WEIGHING THE BENEFITS OF BARCODES AND RFIDS IN RETAIL The demise of barcodes – and rise of RFIDS – has been long predicted. So why hasn't this shift already happened? Let's weigh the options. RFIDS are already widely used in retail for security, as they can be read without line-of-sight. BARCODES RFID TAGS However, barcodes cost far less (o.5c vs 15c) than RFIDS. These features have led some refailers to experiment with new applications for RFIDS on the sales floor. BENEFITS TO THE STORE BENEFITS TO THE CUSTOMER When a customer brings an item into a fitting room, they'll trigger an interactive and video content on one of the mirrors, The retailer can combine their customers online and offline shopping data for a more unified customer view. showing the item being modeled on the catwalk, and how the product was made. BURBERRY ESTABLISHEDI5 Burberry Customer 360 Burberry's in-store RFID data syncs with their shopper loyalty program. BENEFITS TO THE STORE BENEFITS TO THE CUSTOMER A customer could buy an item online and pick it up in store, RFIDS allow a large Macy's store to identify items, cases or pallets with richer data and without while the associate at the store line of site. Macy's says this could sell the same item to the *macy's facilitates "omnichannel" sales next customer by replenishing inventory from another nearby closing a sale on the buyer's terms, whether in the store, on the Web, or using social media. store. Macy's Cloud-Based Inventory RFIDS allow Macy's to identify individual items, without line-of-sight. BENEFITS TO THE STORE BENEFITS TO THE CUSTOMER The store can use data to identify potential sizing discrepancies, cross-selling opportunities, and even provide insight on when and where staff are needed. Scanners identify items brought in by a customer and Suggest similar items or alternate sizes or colors, based on past shopping data. Microsoft's Smart Fitting Room A prototype solution developed by Microsoft, Accenture and Avanade would be equipped with an RFID scanner. Sources: Presented By: fortune.com/2014/04/16/can-rfid-save-brick-and-mortar-retailers-after-all fastcodesign.com/3031689/microsofts-smart-fitting-room-is-like-a-robo-shop-clerk econsultancy.com/blog/65307-five-retailers-using-nfc-and-rfid-to-enhance-shopping-but-do-they-work forbes.com/sites/sap/2013/10/28/how-fashion-retailer-burberry-keeps-customers-coming-back-for-more webcheckout UBE RUST