How to Promote an Event Online

HOW TO PROMOTE AN EVENT ONLINE Your Event Website Before you promote your event, there needs to be a website where interested readers can register. This site should contain: Any social videos, graphics, or media you want attendees to share. A registration form Logo All event information Name Event Phone Address Phone MT W TH FS S Email Referral A full event schedule with dates and location A full event schedule with dates and location Having a referrals field in your registration form is very important. Learning which blogs sent you attendees tells you who to contact for the next event you hold. Create a Digital Media Kit A digital media kit is a downloadable file or hosted repository of assorted con- tent that bloggers can use to promote the event. Videos Flyers/Posters Event descriptions and sales copy Photos of past events, venue, speakers Banner ads and other assorted creative content A photo slideshow Find Blogs to Promote the Event There are more than 160.8 million blogs on the Internet. To find the narrow few that will promote your event, use a blog indexing service: blegpulse a servioe of Nielsen BuzzMetrics Technorati BlogPulse indexes more than 50,000 blogs every 24 hours. Technorati lists more than 1.2 million blogs, spanning 34 unique categories. Find Bloggers in Your Niche and Subscribe to Their Feeds For several days, take note of the blogs that discuss topics closely related to your event. Contact these blogs to create your promotional network. Choose Regional Targets The type of person reading the blog counts more than the number of people visiting it. First, decide if your event is local or national. Local Targeting: Sometimes an event is hosted for residents of a specific local area. If your event is... A retail sales event A state/local political event A restaurant opening A popular dining blog read by millions of southerners will do no good if your event is a wine tasting in Vermont. A local concert, festival, or Anything that involves or affects only one town, city, state arts show National Targeting: Events that will draw a national audience benefit most from relevant blogs with large readerships. If your event is... An industry conference An educational A networking event training event ...screen promotional blogs by size and diversity of readership. Anything that involves national political/business interests Check Each Blog's Social Reach An article from a blog promoting your event is great, but added social promotion is even better. f 3 If you were to purchase that same amount of traffic at a standard $5 CPM, you would pay $15,000 for it. 10 x100,000 х3 If 10 blogs with Facebook followings of 100,000 each promoted your event 3 times in one month, you would receive about 3 million impressions at no cost. RASMUSSEN COLLEGE Sources: SocialTNT.com, Vitrue.com ... .....