How to Promote an App?

HOW TO PROMOTE AN APP? Guide to Mobile App Marketing Before launch CHOOSE A GOOD NAME W Don't infringe any Include most trademarks important keywords Unique and memorable FIND YOUR COMPETITORS CHOOSE THЕ RIGHT CATEGORY Estimate the #of downloads you will need to rank in each category; Calculate your strengths: the more competitive a category, the more downloads you l get; Choose the most relevant category for your app. 11 CREATE AN AMAZING ICON Your icon matters.a lot! Make it amazing and eye-catching; Deliver its style and purpose. TAKE GREAT SCREEN SHOTS Convince users to download/ buy the app Make them memorable, informative and exciting Explain what the app does WRITE A GOOD TITLE, DESCRIPTION AND KEYWORDS • Include your keywords Spy on your competitors • Make it actionable! BUILD A GREAT LANDING PAGE Howdy! Howdy! Howdy! LAUNCH After launch PUSH FOR AS MANY DOWNLOADS AS YOU CAN IN THE FIRST DAYS AFTER LAUNCH TO RISE TO THE TOP OF THE CHARTS! SIGN UP FOR ANALYTICS APP 324423235 54674535 356435 Apsalar 74535 435 FLURRY Localytics GET FEATURED ON REVIEW SITES Open a spreadsheet and get ready to look for target sites and contact information; Start collecting data well ahead of your launch; Contact everyone once the app goes live! REACH OUT TO MEDIA! Prepare your press kit (pictures, press release, bio of the founders, screen shoots, logos) f Keep collecting data! SU Target journalists/editors that cover your field in ENCOURAGE USERS TO Share social networks and to rate and review the app PAID PROMOTION %24 Rise to the top of the charts STAY RANKED ORGANICALLY LOWER PAID PROMOTION КЕЕР PROMOTING YOUR APP Brought to you by: uSpeak bluecaribu limitless learning Designed by: @OneRussianGuy