How PPC Advertising Boosts Sales

HOW PPC ADVERTISING BOOSTS SALES 1. SEARCH A USER TYPES SEARCH QUERY 2. IMPRESSION 3. COST PER CLICK* This query matches to the campaign's keywords in an ad delivery and bidding platform and an ad is served based on the match. Example listing www.example.mproducts ***** 61 reviews for example.com Example offers free shipping both ways on all products at example.com The user clicks on the ad and the advertiser is charged a fee. 4. CLICK THROUGH RATE 5. CONVERSION The percentage of impressions that The click directs the user to a landing page. If they perform the desired action on the page (fill out a form, download a brochure, make a phone call, etc.) they have converted. become clicks is known as click through rate. This affects quality score and ad rank. Get Started Now 6. COST PER LEAD If the keyword bid was $1 per click and it took 100 clicks to get a lead, the cost per lead is $100. LEAD-$100 The ad spend to generate a single lead = COST PER LEAD 7. LEAD TO SALE If the sale mechanism can be tracked electronically a lead to sale rate can be determined. Higher-quality leads generate a better lead to sale rate. FIRST & LAST NAME * HOLIDAY EMAIL ADDRESS * SALE 15% OFF ADDRESS USE COUPON PHONE NUMBER* SUBMIT, *WHAT INFLUENCES THE CPC? KEYWORD BIDDING QUALITY SCORE Digital agencies use algorithms to determine optimal bids and human expertise to manage keyword bids. Quality score is determined by the campaign's keyword and landing page relevance and previous click through rate, along with more than 100 other factors. These factors determine where ads appear on the page. A campaign with optimal keyword bidding and a higher quality score will appear above competitors on the page. COPYRIGHT 2012 LOCATION3 LEARN MORE AT LOCATION3.COM HOW PPC ADVERTISING BOOSTS SALES 1. SEARCH A USER TYPES SEARCH QUERY 2. IMPRESSION 3. COST PER CLICK* This query matches to the campaign's keywords in an ad delivery and bidding platform and an ad is served based on the match. Example listing www.example.mproducts ***** 61 reviews for example.com Example offers free shipping both ways on all products at example.com The user clicks on the ad and the advertiser is charged a fee. 4. CLICK THROUGH RATE 5. CONVERSION The percentage of impressions that The click directs the user to a landing page. If they perform the desired action on the page (fill out a form, download a brochure, make a phone call, etc.) they have converted. become clicks is known as click through rate. This affects quality score and ad rank. Get Started Now 6. COST PER LEAD If the keyword bid was $1 per click and it took 100 clicks to get a lead, the cost per lead is $100. LEAD-$100 The ad spend to generate a single lead = COST PER LEAD 7. LEAD TO SALE If the sale mechanism can be tracked electronically a lead to sale rate can be determined. Higher-quality leads generate a better lead to sale rate. FIRST & LAST NAME * HOLIDAY EMAIL ADDRESS * SALE 15% OFF ADDRESS USE COUPON PHONE NUMBER* SUBMIT, *WHAT INFLUENCES THE CPC? KEYWORD BIDDING QUALITY SCORE Digital agencies use algorithms to determine optimal bids and human expertise to manage keyword bids. Quality score is determined by the campaign's keyword and landing page relevance and previous click through rate, along with more than 100 other factors. These factors determine where ads appear on the page. A campaign with optimal keyword bidding and a higher quality score will appear above competitors on the page. COPYRIGHT 2012 LOCATION3 LEARN MORE AT LOCATION3.COM