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HOW Pinterest can HELP Your Business?
Pinterest is a new social media platform with a heavy emphasis on image sharing. Users are able to easily post images they find from the internet, or from their computer, or from other Pinterest users. Think of it like a social scrapbook where you can have a collection of nice images, to funny finds.
The fastest growing website in history
Over 11 million Unique users/mth
Average Time Users Spend
LinkedIn 17 mins
Twitter 36 mins
Pinterest 1 hr. & 17 mins
An image added in Pinterest by a user (like a tweet in twitter, or just an image on your computer)
Where a user shares an existing pin from another user, to their own followers (like a share on facebook)
A collection of pins that a user has organised into a specific category (like an album on facebook, or a folder in your computer)
HOW DOES IT WORK?
Request an invite>>
First, you request and invite, Once you have an invite, you can begin to set up your account and fill in your details.
Set up an Account
Create a board of a specific category: Products, DIY & Crafts, Wedding & Events, Funny Images, Others
Then start putting good quality pins inside! Make sure your pins are worth repinning
A Little Math
A pin of one of your products.
+You have 100 followers
+10 of that 100 followers, repin it. Each of the 10 have 50 followers. (10x50)
+Another 5 repins are done from the 50. Those 5 followers have 100 followers each (10x5x100)
So from your 100 + (10x50=500) + (10x5x100)=5600 users globally who have seen your pin!
1. CREATE AN ACCOUNT FOR YOUR BUSINESS
2. PIN INTERESTING IMAGES
3. ADD A "PIN IT" BUTTON ON YOUR BROWSER
4. START FOLLOWING PEOPLE FROM YOUR INDUSTRY
5. SPREAD THE WORD
6. DON'T JUST PROMOTE YOURSELF