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How Pinterest Can Help Your Business

HOW Pinterest can HELP Your Business?



Pinterest is a new social media platform with a heavy emphasis on image sharing. Users are able to easily post images they find from the internet, or from their computer, or from other Pinterest users. Think of it like a social scrapbook where you can have a collection of nice images, to funny finds.



The fastest growing website in history

200,000 Australia/mth

Over 11 million Unique users/mth



Average Time Users Spend

LinkedIn 17 mins

Twitter 36 mins

Pinterest 1 hr. & 17 mins



User Gender

13% male

87% female



LINGO-GLOSSARY



Pin

An image added in Pinterest by a user (like a tweet in twitter, or just an image on your computer)



Repin

Where a user shares an existing pin from another user, to their own followers (like a share on facebook)



Board

A collection of pins that a user has organised into a specific category (like an album on facebook, or a folder in your computer)



HOW DOES IT WORK?



Request an invite>>

First, you request and invite, Once you have an invite, you can begin to set up your account and fill in your details.



Set up an Account



Create a board of a specific category: Products, DIY & Crafts, Wedding & Events, Funny Images, Others



Then start putting good quality pins inside! Make sure your pins are worth repinning



A Little Math

A pin of one of your products.

+You have 100 followers

+10 of that 100 followers, repin it. Each of the 10 have 50 followers. (10x50)

+Another 5 repins are done from the 50. Those 5 followers have 100 followers each (10x5x100)

So from your 100 + (10x50=500) + (10x5x100)=5600 users globally who have seen your pin!



WHAT NOW?

1. CREATE AN ACCOUNT FOR YOUR BUSINESS

2. PIN INTERESTING IMAGES

3. ADD A "PIN IT" BUTTON ON YOUR BROWSER

4. START FOLLOWING PEOPLE FROM YOUR INDUSTRY

5. SPREAD THE WORD

6. DON'T JUST PROMOTE YOURSELF

How Pinterest Can Help Your Business

shared by gcdskl on May 22, 2012 in Computers

How Pinterest Can Help Your Business

shared by gcdskl on May 22, 2012 in Computers

5K views

10 faves

8 comments

Leveraging the popularity of Pinterest to engage your target audience.
Rank: 80 of 2845 in Computers

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