Global Map of Social Networking 2011

The Netherlands e 6.30m designed by [email protected] Canada O 11.72m Russia O 26.06m O 45% 42% O 56% 54% A 18% 62% UK O 19.27m A 43% 3 26% Poland 2 46% O 44% 12.03m O 40% D48% Japan O 13.66m O 16% A 28% 46% 8 26% USA O 114.55m Germany O 18.81m O 16% 2 8% China O 155.29m O47% O51% 38% 32% D47% 2 20% 53% France e 15.92m 3 34% Italy O 12.66m South Korea e 10.93m O 57% O 38% O 23% 45% 49% 33% A 28% A 36% 11% Mexico e 12.80m Hong Kong e 2.56m Spain O39% P52% O 10.10m 56% India O 35.08m Philippines O 14.43m A 63% O 47% 3 33% A 37% O 45% 8 36% O 50% O 60% A 64% 73% Brazil e 33.49m FR 49% A 46% Malaysia O 11.50m O 54% O54% Indonesia O 51% 3 34% O 63% O 18.93m 8 41% O 57% O 66% Global Map of Social Networking 2011 FA 52% Singapore O 1.96m About the Map O48% Australia This shows the universe size of active 57% O 7.05m social networkers for each market and 8 32% O 50% then segments users into three behaviour types: Messagers, Groupers and Content Global Social Network Penetration 48% Sharers. This behavioural data is based on a number of detailed questions we conduct into the way that consumers use 8 27% social networks. Because 70% networking is now so big and touches every aspect of our internet experience, this detail is essential for the effective social Behaviour Types: planning marketing networks. This data reveals that users across the world are very different in how they utilise their network, with more focus on messaging and less on content sharing in established markets like the US and UK but more focus on content and groups in fast growing markets like Indonesia and China. and implementation activity of social across active social networkers (millions) globalwebindex messagers and mailers 30% content sharers 20% The most detailed study on the consumer adoption of the internet ever compiled: joiners and creators of groups 10% PC III Mobile III Tablets III TV sets III Gaming 100K+ surveys a year /// 3 waves a year /// 36 markets Russia India Singapore Poland Canada China Find out more /II www.globalwebindex.net/ mail /// [email protected] ndonesia Malaysia Philippines UK Germany South Korea Italy Hong Kong Netherlands Global Average % Active Online Users Brazil Mexico USA Australia Spain France Japan