How People See Your Website

HOW PEOPLE SEE YOUR WEBSITE WITH OVER A BILLION WEBSITES AND OVER TWO BILLION ACTIVE INTERNET USERS OUT THERE, IT CAN BE ASTONISHINGLY DIFFICULT TO DESIGN AN ATTENTION-GRABBING WEBSITE THAT KEEPS A VISITOR LONG ENOUGH. FOR THOSE WHO PLAN TO EITHER JUMP-START OR REDESIGN A WEBSITE, HERE'S SEVERAL USEFUL STATS THAT THEY SHOULD TAKE INTO CONSIDERATION BEFORE STARTING THE WHOLE PROCESS. THE POWER OF DIGITAL INFLUENCE YOUR BRAND loading 89% | 60% | 75% OF CUSTOMERS SEARCH OF PEOPLE GO TO THE OF USERS ADMIT THEY THE WEB BEFORE BRAND OR PRODUCT DECIDE ON A MAKING A PURCHASE WEBSITE TO FIND COMPANY'S CREDIBILITY DECISION RELEVANT INFORMATION BASED ON ITS ABOUT IT WEBSITE'S DESIGN SHOULD I STAY OR SHOULD I GO? 17/50 2.6 MILLISECONDS SECONDS The time needed for a 100/400 The time needed to a person to decide whether he or she user's eye to land on the website's area that influences his or her first impression MILLISECONDS finds your website appealing AN AVERAGE LENGTH OF A BLINK OF AN EYE FIRST IMPRESSIONS 94% OF FIRST IMPRESSIONS ARE DESIGN-RELATED VISUAL COMPLEXITY PROTOTYPICALITY Google Research Blog recommends making a subtle balance between the two: "Designs that contradict what users typically expect of a website may hurt users' first impression and damage their expectations." WHERE DO I LOOK? Average viewing time of the basic elements on your website: www.yoursite.com LOGO 6.48 sec O SEARCH BOX 6 sec MAIN NAVIGATION MENU 6.44 sec YOUR BRAND MAIN IMAGE 5.94 sec Written content 5.59 sec SOCIAL NETWORKI NG LINKS 5.95 sec BOTTOM OF A WEBSITE 5.25 sec THEY SEE ME SCROLLING. Contrary to the views that most content should be placed above the fold, people are actually very comfortable with scrolling: 76% 66% 22% THE NUMBER OF PAGES ON WHICH PEOPLE USED A SCROLLBAR OF ATTENTION DEDICATED TO CONTENTS BELOW THE FOLD ON A NORMAL MEDIA PAGE THE PERCENTAGE OF PAGES SCROLLED ALL THE WAY TO THE BOTTOM GETTING RESPONSIVE Mobility is dictating the trends in website design too: 67% 48% 62% of users is more of users who had of companies that designed a website likely to purchase a product or service from a mobile - a bad experience with accessing a business website for mobile devices reported increased sales friendly site from a mobile device thought the business didn't care Resources: 10 Mobile Web Design Statistics All Marketers Should Know About. MarginMedia. Available at: http://blog.marginmedia.com.au/Our-Blog/bid/87385/10-Mobile-Web-Design-Statistics-All-Marketers-Should-Know-About Eye-tracking studies: first impressions form quickly on the web. Missouri S&T. Available at: http://news.mst.edu/2012/02/eye-tracking_studies_show_firs/ How to go Mobile. Crucial.com.au. Available at: http://www.crucial.com.au/blog/2014/05/14/how-to-go-mobile/ Users love simple and familiar designs - Why websites need o make a great first impression. Google Research Blog. Available at: http://googleresearch.blogspot.com/2012/08/users-love-simple-and-familiar-designs.html Understanding the role of the Internet in the lives of consumers. 2012 Digital Influence Index Annual Global Study. Available at: http://cdn.fleishmanhillard.com/wp-content/uploads/2013/06/2012-DII-White-Paper.pdf What you Think You Know About the Web is Wrong. Time. Available at: http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/ II