How to overcome the challenges in financial marketing

FINANCIAL MARKETING HOW TO OVERCOME THE CHALLENGES THE TOP THREE CHALLENGES 1. 2.cd 3. 2 CONSUMERS LACK FAITH DIFFICULT TO DIFFERENTIATE In 2014 only 48% of consumers globally trusted companies in financial services; with sub categories of financial advisory and insurance the least trusted. HIGHLY REGULATED There are several Consumers view financial service brands as legal and compliance processes to navigate in order to get marketing, brand and communication materials out in front homogeneous. Among millenials, 53% thought their bank delivered nothing different to other banks. of consumers, which can hamper speed to market. ? THREE WAYS TOOVERCOME 1. IMPROVE | MARKETING OPERATIONS 2. CREATE AN ARMY OF BRAND AMBASSADORS 3. 3 BUILD A STRONG - BRAND Ensure all your employees understand your brand values, positioning and differentiators by giving them a centralised, online platform to access brand stories and find marketing content. You align their behaviour to your brand promises, creating an army of brand ambassadors. A strong brand will differentiate you from your competitors, generate trust and influence customer choice. The key is a clear, consistent message communicated in all your channels and customer touch-points. Streamlining and automating marketing processes using software platforms can help to speed up time to market for comms materials. A digital trail of who approved what at which time is automatically captured for compliance audits. TT CLICK HERE TOLEARNMORE! CONTACT US AT [email protected] +44 (0)20 7288 9700 brandworkz Sources are from Brandworkz Client Case Studies, Great Content Marketing from Financial Services Firms Examples and Challenges (CMA), Scratch Millenial 'disruption Index 2014 and Edelman Trust Barometer 2014.