How To Outsource And Win Big

Ouisgurce BIG HOW TO AND WIN Outsourcing a permanent SEO team from the US could save you $205,900 p/a! • JACKPOT! • This infographic takes you through the low risk, high reward journey of outsourcing your This is the most Companies are outsourcing to not efficient way to only save money, leverage themselves but to save time. to increase their profitability. SEO. Why OUTSOURCE SEO? What companies are doing in-house is decreasing Interdepartmental politics 2010 2011 Access to new markets Social Media Marketing Shared risk 62%» 55% Better technology Better proccesses SEO 51% » 44% Access skills Improved agility Paid Search Marketing 47% > Focus on core 38% competances Flexibility & Scalability To reduce costs 20 40 60 80 % vote The popularity of outsourcing keeps on increasing. 2004 2005 2006 2007 2008 2010 2013 Elance QDesk google searches for Elance's second uarter of 2012: (April, May and June) 200,000 new job posts, up 60% from last year. 35% more businesses hiring since last year. Content writing up 256% Contractor earnings of $47M Flance The DREAM OF SEO OUTSOURCING The jackpot to any successful outsourcing campaign is to increase profits. The DREAM: Focus workforce on specific specialised jobs Reduced Increased labour costs productivity Increased output and lower labour costs Increase in profitability Could this dream become a reality? 2#: Average monthly wages (US$) US UK CHINA INDIA PHILIPPINES $3,263 $3,065 $656 $295 $279 Average salary cost of SEO team in the US: Content/Keyword Strategist SEO Analyst/ Specialist Web/SEO Copywriter Manager Link Builder $81,400 $72,450 $60,300 $53,475 $34,275 $301,900 per annum Average salary cost of an outsourced SEO team: Worker Worker Manager Worker Worker $16,000 $16,000 $32,000 $16,000 $16,000 0OT00 $96,000 per annum You could get 3 outsourced teams for the same cost as one US team. But iS IT THAT SIMPLE? If you outsource correctly, the dream can become a reality. Keep these tips in mind to keep on winning and the odds in your favour when outsourcing your SEo. Remember that each country has its own specific skill set. A Blog & Article Writer in India will use different language compared to one in the U.S. The greatest return will come from leveraging your existing people, power and system. WAL ATA Don't expect outsourcers to work independently as you would expect a consultant to do. You need a specific process so that each outsource team understands their role. Your job is to manage the overall system, not each specific team member. Hire outsource managers to manage teams, the extra money invested here will pay dividend to the quality and smooth running of your outsourced work. The biggest mistake with outsourcing is when you try to micromanage each team member. You will spend more time managing and less time on strategy. Outsourcing is not about replacing staff members, but providing support so that their time is being leveraged as hard as possible. The SCENARIO This scenario shows good technique for how you should manage your outsourced SEO, as well as getting the balance right to optimize productivity. The In-House team concentrates on finding high quality content and focussing on the brand important activities such as writing guest posts and providing outreach. Indian team member loads it onto social media sites & British team member finds a great blog post and sends this to their team. uses this content to write a small news post for your blog. Filipino team member will research potential blogs that are interested in the topic and will find contact details British team recieve contacts and can provide outreach and propose relevant guest post ideas to these sites. and social media details. Indian team can convert each guest blog post into a video to be shared across a range of video websites and provide extra value to guest bloggers. Don't get ahead of yourself and gamble it all... Remember they are your team and it's your responsibility to make sure that they support your objectives. SOURCES• http://www.seomoz.org/seo-industry-survey http://www.bbc.co.uk/news/magazine-17543356 http://3.bp.blogspot.com/-uZYMewlvrgM/TxImOM8rKII/AAAAAAAAANU/ TZSGQRSIGMY/s1600/SEO-Salary-Jobs-Guide-e1322765292325.png http://www.noa.co.uk/UserFiles/additions/Outsourcing_Works_Public_Perception_ of Outsourcing Research_Results.pdf http://www.sempo.org/?page=pr_20110413 http://seoroi.com/seo-faq/whats-the-roi-on-seo-hint-seo-experts-are-underpaid-opportunity-abounds/ http://zackwilliamson.com/seo-outsourcing/ http://www.marketwatch.com/story/new-creative-economy-fuels-job-growth according-to-elance-global-online-employment-report-2012-07-25 http://www.businessweek.com/interactive_reports/global_outsourcing.html http://articles.economictimes.indiatimes.com/2012-08-27/news/33425236_1_tjinsite-timesjobs-com-recruitment http://entrepreneurs.about.com/cs/beyondstartup/a/uc041003a.htm http://research.odesk.com/visualizations/country-dashboard/#/bubble Produced for Designed by SEOutsourcing NIMS NEO MAMMALIAN STUDIOS Ouisgurce BIG HOW TO AND WIN Outsourcing a permanent SEO team from the US could save you $205,900 p/a! • JACKPOT! • This infographic takes you through the low risk, high reward journey of outsourcing your This is the most Companies are outsourcing to not efficient way to only save money, leverage themselves but to save time. to increase their profitability. SEO. Why OUTSOURCE SEO? What companies are doing in-house is decreasing Interdepartmental politics 2010 2011 Access to new markets Social Media Marketing Shared risk 62%» 55% Better technology Better proccesses SEO 51% » 44% Access skills Improved agility Paid Search Marketing 47% > Focus on core 38% competances Flexibility & Scalability To reduce costs 20 40 60 80 % vote The popularity of outsourcing keeps on increasing. 2004 2005 2006 2007 2008 2010 2013 Elance QDesk google searches for Elance's second uarter of 2012: (April, May and June) 200,000 new job posts, up 60% from last year. 35% more businesses hiring since last year. Content writing up 256% Contractor earnings of $47M Flance The DREAM OF SEO OUTSOURCING The jackpot to any successful outsourcing campaign is to increase profits. The DREAM: Focus workforce on specific specialised jobs Reduced Increased labour costs productivity Increased output and lower labour costs Increase in profitability Could this dream become a reality? 2#: Average monthly wages (US$) US UK CHINA INDIA PHILIPPINES $3,263 $3,065 $656 $295 $279 Average salary cost of SEO team in the US: Content/Keyword Strategist SEO Analyst/ Specialist Web/SEO Copywriter Manager Link Builder $81,400 $72,450 $60,300 $53,475 $34,275 $301,900 per annum Average salary cost of an outsourced SEO team: Worker Worker Manager Worker Worker $16,000 $16,000 $32,000 $16,000 $16,000 0OT00 $96,000 per annum You could get 3 outsourced teams for the same cost as one US team. But iS IT THAT SIMPLE? If you outsource correctly, the dream can become a reality. Keep these tips in mind to keep on winning and the odds in your favour when outsourcing your SEo. Remember that each country has its own specific skill set. A Blog & Article Writer in India will use different language compared to one in the U.S. The greatest return will come from leveraging your existing people, power and system. WAL ATA Don't expect outsourcers to work independently as you would expect a consultant to do. You need a specific process so that each outsource team understands their role. Your job is to manage the overall system, not each specific team member. Hire outsource managers to manage teams, the extra money invested here will pay dividend to the quality and smooth running of your outsourced work. The biggest mistake with outsourcing is when you try to micromanage each team member. You will spend more time managing and less time on strategy. Outsourcing is not about replacing staff members, but providing support so that their time is being leveraged as hard as possible. The SCENARIO This scenario shows good technique for how you should manage your outsourced SEO, as well as getting the balance right to optimize productivity. The In-House team concentrates on finding high quality content and focussing on the brand important activities such as writing guest posts and providing outreach. Indian team member loads it onto social media sites & British team member finds a great blog post and sends this to their team. uses this content to write a small news post for your blog. Filipino team member will research potential blogs that are interested in the topic and will find contact details British team recieve contacts and can provide outreach and propose relevant guest post ideas to these sites. and social media details. Indian team can convert each guest blog post into a video to be shared across a range of video websites and provide extra value to guest bloggers. Don't get ahead of yourself and gamble it all... Remember they are your team and it's your responsibility to make sure that they support your objectives. SOURCES• http://www.seomoz.org/seo-industry-survey http://www.bbc.co.uk/news/magazine-17543356 http://3.bp.blogspot.com/-uZYMewlvrgM/TxImOM8rKII/AAAAAAAAANU/ TZSGQRSIGMY/s1600/SEO-Salary-Jobs-Guide-e1322765292325.png http://www.noa.co.uk/UserFiles/additions/Outsourcing_Works_Public_Perception_ of Outsourcing Research_Results.pdf http://www.sempo.org/?page=pr_20110413 http://seoroi.com/seo-faq/whats-the-roi-on-seo-hint-seo-experts-are-underpaid-opportunity-abounds/ http://zackwilliamson.com/seo-outsourcing/ http://www.marketwatch.com/story/new-creative-economy-fuels-job-growth according-to-elance-global-online-employment-report-2012-07-25 http://www.businessweek.com/interactive_reports/global_outsourcing.html http://articles.economictimes.indiatimes.com/2012-08-27/news/33425236_1_tjinsite-timesjobs-com-recruitment http://entrepreneurs.about.com/cs/beyondstartup/a/uc041003a.htm http://research.odesk.com/visualizations/country-dashboard/#/bubble Produced for Designed by SEOutsourcing NIMS NEO MAMMALIAN STUDIOS