How Outdated Technology Can Cost Your Business

HOW OUTDATED TECHNOLOGY CAN COST YOUR BUSINESS More than 90% of consumers said they would consider taking their business elsewhere rather than work with a company that uses outdated technology. Consumers are more tech savvy than ever, and they expect even small businesses to use the most up to date technology. Using outdated tech can not only cost small businesses productivity, repeat customers and revenue, but it also can cause reputational dam age. Here's how sticking with outdated technology can cost you - and how investing in updated technology can pay off. OUTDATED TECHNOLOGY WILL. UPDATED TECHNOLOGY WILL... TARNISH YOUR BRAND ENHANCE YOUR REPUTATION Nearly 25% of consumers think a small business is not professional and lacks credibility when they see it uses a free, cloud-based em ail service. Consumers anti cipate modern businesses use real-time, interactive customer service... 25% 60% 61% of consumers think a SMB is outdated if the company is still using a 5-10 year old operating .modern mobile devices.. 61% system. 58% Nearly 60% of consumers think a SMB is outdated if a company is still using a 5-10 year- old desktop com puter. .and the latest operating system 55% 60% DECREASE SALES ENABLE SUCCESS 68% of consumers think the use of m odern technology is critical to the success of a business. 68% 80% More than 80% of customers will leave a business' website 57% of consumers agree and abandon an online purchase that small businesses that use modern technology are m ore competitive in the marketplace. if the site is outdated. 57% DRIVE REPEAT CUSTOMERS AWAY SPARK A LOYAL FOLLOWING 49% 62% 49% of consumers never return to a business they heard has been hacked. 62% say they are likely to become a repeat customer of a business that uses modern technology. Businesses with outdated technology are facing Windows XP and Office 2003 end of support in April 2014. To leam more about the risks of outdated technology and benefits of modernizing, download our free eguide. Source: Microsoft commissioned and conducted a survey among 1,405 general consumers between September 13-16, 2013. Microsoft