This infographic doubles as a guide to optimizing your shopping cart and checkout experience:
- Red is the most popular checkout-button color (31%), green is 20% and blue 19%
- Just 9% of checkout...
s are 3-step (vs 54% 4-step and 33% 5-step)
- The average # of form fields in a checkout process is 25
- 84% of ecommerce sites offer express checkout
- 2 out of 3 ecommerce sites offer guest checkout
- 32.35% of checkouts use black asterisks for required fields (vs 31.62% red)
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