How to Optimize Your Online Business with EV SSL

How to Optimize Your Online Business with EV SSL You've invested time and money in your website-developing great content, optimizing it for search engines, and investing in online advertising. But once visitors find you, how do you get them to buy, click, or call? You first have to trust you. Over 2/3 of adults have been a victim of Cybercrime* Identity theft still the #1 concern about online shopping $110BN global price of cybercrime 50,000 phishing sites detected each month (APWG 2013) Last year EU citizens lost €1.5bn to credit and debit card fraud.*** Top 10 Reasons Users Abandon an Online Purchase Unexpected delvery costs 70% Lack of information about product 56% Do not trust webste/security concems 50% Website difficA toNvon/antind what fm looking for As you can see, 50% online users avoid to do business with websites that have no security 46% Complicated registration/login process 38% Want to ask a question cant find the answer 37% Checkout problems symbol, trust seal, SSL certificate or https visible. 35% Decided to do more research before purchasing 30% officulty in getting any help/customer service on the website 30% Reconsidened a purchase and decided I didn't need the product 25% Encryption is not selective - Data is either important or it's not. Don't lull people into thinking your website is safe when it's not! "When you decided data is worth protecting, you need to be consistent in your approach. There is no point in tightly securing it in one location then having it flapping around in the breeze at another" A LOG IN A This page is secure. All of your personal details are safe. How Extended Validation or EV SSL Certificates Help You Optimize Your Online Business. EV SSL certificates give users more confidence on your website. Take a look at eBay.com which has an EV certificate on it. This is how it looks in the Google Chrome browser. Welcome to etey Windows htenet Esplorer ebay.coukeAPLSgladingiiphelde A edany, Inc. Us P Googie File Edt Vew Faverites Teos Hele Favorites EWelceme te elay E Website Identification -- Page Salety- Teol- ebay Welcome to e Verisign has identified this site as eBay, Inc. San Jose, California US Sign in This connection to the server is encrypted. User o Should I trust this site? eBay? View certificates Password Get started now Its fast and easy Forgot your anD or sasane Register * Stay sgnedin ays dear the to bofyoue on a shared computer) Sign in eBay Buyer Protection Fnd out more You're in safe hands when you shop on eBay As you can see, the "URL" address bar and the top of the browser turned GREEN. In this "green address bar", users can find the business' detail information by cilcking on the green address bar. Once clicked, a user can see that it's been completely verified by a known & trusted third-party and is vouching that this a legitimate business with a physical address. This dramatically increases a users' TRUST & CONFIDENCE towards a website in which they are now more likely to do business with you. Symantec EV SSL also includes the World's Most Recognized Norton Secured Seal. "Which badge gives you the best sense 1,286 responses - US adults - Jan 2013 - baymard.com/blog/site-seal-trust VNorton trust when paying online?" 35.6% W MAlee VSECURE 22.9% 13.2% 13.2% by Whatwae 6.0% 3.2% 3.1% 2.8% Norton MCAfee TRUSTO B88 Thawte Trustwave GeoTrust Comodo How The SSL Store T helps you get an EV SSL Certificate: / Get an EXTREMELY DISCOUNTED rate on Symantec EV SSL Certificates compared to buying direct from Symantec's Website. / Get a FREE NortonTM Secured Seal with all Symantec EV. / Get a FREE Symantec Vulnerability Assessment. / Get FREE Installation Guidelines. / 30 Day Money Back Guarantee. / 24/7/365 Live Support via Email, Phone & Live Chat. sslstore © www.thesslstore.com