How a NZ Fashion Clothing Store Evolved - A 35 Years Story !

OVER 35 YEARS AGO, Peter Gillespie realised retail shoppers wanted more – the convenience of having items delivered to their doorstep. And so EZIBUY, NZ's first mail order business was established by Peter, his brother Gerard and friend John Robinson. IT'S OTH OURƆ BIRTHDAY 35' 35 years on, EZIBUY still offers the winning combination of convenience, ease and value that's made it one of NZ's greatest business achievers! EKIBUY BIRTHDAY EDITION 2 bithd y WERE WE'RE 35 AND STILL FABULOUS! 35! 2012 Our catalogues are so popular we ship over 23.5 million a year ND STLL FABULOUS! 2013 FREE MYSTERY GIFT SEE PACE 5 hew ankle skimmers to customers all over Australasia! 35th birthday catalogue NEXT Next @ EZIBUY launched including womens, mens, MOBILE WEB kidswear and accessories. STORE OPENS Next kidswear 2012 2009 Sweaters 2013 HEINE RANGE LAUNCHED We partnered with Otto and expanded our European Collection, with new labels 10 $149.95 added such as Heine. Distribution centre 2006 Homeware 2013 Heine spring 2009 NEW ONLINE STORE OPENS It now gets 18M visits a year! DISTRIBUTION CENTRE OPENS At 25,000m?, our Palmerston North DC was the largest in the southern hemisphere. Today, over 15,000 items per day are shipped from this DC! Glamour 2009 2005 Л Evropean range 2003 Emerge 2004 Fitness gear 2004 2004 DESIGNER RANGE LAUNCHED Introducing European labels Capture European, Together, and Apart. 2003 GRACE HILL, EMERGE, AND URBAN BRANDS LAUNCHED win the ultimate dream $20,000 to spend as you please 2001 DATABASE ACQUISITION design lingerie footwear urban We bought the Myers Direct database, to reach more Australians. kidswear menswear home spring previewe iretory 04 EZĪBUY New labels launched 2004 WEBSITE LAUNCHED Our first e-commerce site opens. 1998 Grace Hill 2004 AUSTRALIA We began selling in Australia. urban 2004 1995 JUDITH DOBSON WAS OUR 1992 COVER GIRL DUvet set 1995 BEDROOM & BATHROOM Our early catalogues featured some homeware products (actually, mostly hardware!). In 1995 we broadened our range to include bedroom and bathroom. 1988 576 EBUY STYLE 578 $39.95 STYLE 501 $34.95 FEATURING OUR PONY STY $34 Sweaters 1985 AND CEJIINIT DESIGNER SWEAT OUR NEW RANGATIKEI ST STORE OPENS Style Judith Dobson 1988 Styie 527 827.95 Style 527 $27.5 Style 250 yle 751 Se 750 1980 (also page 13 Fitness gear 1985 our new store opens 1980 Summer dresses 1985 70 Glamour outfits 1984 OUR FIRST STORE Opens in Palmerston North - the birthplace of EZIBUY. FUN FACTS ABOUT US DER DIRECT MARKETING SPE • Most popular shopping day? Tuesday! • We have 179 fans in the EZI-BUYY Chattam Islands. That's 30% of the population! • We average 3 items 1978 per order. • Our first colour catalogue was Summer 1980. our first store • Our best seller is style 1576 - the pull up pant. We've sold over 370,000! POLO WOMEN'S TURTLE NECK JERSEY OUR FIRST CATALOGUE COLOURS DENIM Featuring Donna Shultze, Miss NZ 1977. The single black and white page was fodiene wntatle Wei COLOURS: ls", 15 PRKE $16.95 PRICE: $ a big hit – we received 638 orders. WOMEN'S PULL ON SLACK WOM STYLE COLOURS: wndPalede Nary. PRICE S PRICE 59.95 ded Wae All time best sellers! MisS NZ! EZIBUY © EZIBUY 2013