How NOT to Make an Infographic

THE SCIENCE OF INFOGRAPHICS Only 35% of "infographics" use actual data, as proven Use Actual Data, 35% by our study which did not systematically review infographics and therefore uses no Just Words and Clip Art, 76% actual data. * Two-toned separators, especially with pastel colors, lend authority to 57% of infographics. VERY SYMBOLIC CLIP ART 87% of infographics use icon-like symbols of people. This graphical abstraction lends an aura of XXXXXX objectivity which makes up for the lack of actual research or data.* * All numbers in this infographic are made up and approved by our financial sponsor. DESIGN VS. RESEARCH On average, infographic producers spend... 36 hours on GRAPHIC DESIGN* 3 hours FINDING CLIP ART 25 minutes on ACTUAL RESEARCH * This infographic sucks because a real designer was not employed SOCIAL MEDIA IMPACT* 77% of what is shared fb via Social Media looks much more impressive than it actually is. Therefore, you should share and tweet this. * Italics make things seem more important. CONCLUSIONS* 1. If "infographics" don't have real data in them, they are illustrations, not infographics. 2. People are getting away with being pretty danged lazy. 3. Try not to suck as much. * There are probably more conclusions but I'm too lazy to think of them. THE SCIENCE OF INFOGRAPHICS Only 35% of "infographics" use actual data, as proven Use Actual Data, 35% by our study which did not systematically review infographics and therefore uses no Just Words and Clip Art, 76% actual data. * Two-toned separators, especially with pastel colors, lend authority to 57% of infographics. VERY SYMBOLIC CLIP ART 87% of infographics use icon-like symbols of people. This graphical abstraction lends an aura of XXXXXX objectivity which makes up for the lack of actual research or data.* * All numbers in this infographic are made up and approved by our financial sponsor. DESIGN VS. RESEARCH On average, infographic producers spend... 36 hours on GRAPHIC DESIGN* 3 hours FINDING CLIP ART 25 minutes on ACTUAL RESEARCH * This infographic sucks because a real designer was not employed SOCIAL MEDIA IMPACT* 77% of what is shared fb via Social Media looks much more impressive than it actually is. Therefore, you should share and tweet this. * Italics make things seem more important. CONCLUSIONS* 1. If "infographics" don't have real data in them, they are illustrations, not infographics. 2. People are getting away with being pretty danged lazy. 3. Try not to suck as much. * There are probably more conclusions but I'm too lazy to think of them. THE SCIENCE OF INFOGRAPHICS Only 35% of "infographics" use actual data, as proven Use Actual Data, 35% by our study which did not systematically review infographics and therefore uses no Just Words and Clip Art, 76% actual data. * Two-toned separators, especially with pastel colors, lend authority to 57% of infographics. VERY SYMBOLIC CLIP ART 87% of infographics use icon-like symbols of people. This graphical abstraction lends an aura of XXXXXX objectivity which makes up for the lack of actual research or data.* * All numbers in this infographic are made up and approved by our financial sponsor. DESIGN VS. RESEARCH On average, infographic producers spend... 36 hours on GRAPHIC DESIGN* 3 hours FINDING CLIP ART 25 minutes on ACTUAL RESEARCH * This infographic sucks because a real designer was not employed SOCIAL MEDIA IMPACT* 77% of what is shared fb via Social Media looks much more impressive than it actually is. Therefore, you should share and tweet this. * Italics make things seem more important. CONCLUSIONS* 1. If "infographics" don't have real data in them, they are illustrations, not infographics. 2. People are getting away with being pretty danged lazy. 3. Try not to suck as much. * There are probably more conclusions but I'm too lazy to think of them. THE SCIENCE OF INFOGRAPHICS Only 35% of "infographics" use actual data, as proven Use Actual Data, 35% by our study which did not systematically review infographics and therefore uses no Just Words and Clip Art, 76% actual data. * Two-toned separators, especially with pastel colors, lend authority to 57% of infographics. VERY SYMBOLIC CLIP ART 87% of infographics use icon-like symbols of people. This graphical abstraction lends an aura of XXXXXX objectivity which makes up for the lack of actual research or data.* * All numbers in this infographic are made up and approved by our financial sponsor. DESIGN VS. RESEARCH On average, infographic producers spend... 36 hours on GRAPHIC DESIGN* 3 hours FINDING CLIP ART 25 minutes on ACTUAL RESEARCH * This infographic sucks because a real designer was not employed SOCIAL MEDIA IMPACT* 77% of what is shared fb via Social Media looks much more impressive than it actually is. Therefore, you should share and tweet this. * Italics make things seem more important. CONCLUSIONS* 1. If "infographics" don't have real data in them, they are illustrations, not infographics. 2. People are getting away with being pretty danged lazy. 3. Try not to suck as much. * There are probably more conclusions but I'm too lazy to think of them. THE SCIENCE OF INFOGRAPHICS Only 35% of "infographics" use actual data, as proven Use Actual Data, 35% by our study which did not systematically review infographics and therefore uses no Just Words and Clip Art, 76% actual data. * Two-toned separators, especially with pastel colors, lend authority to 57% of infographics. VERY SYMBOLIC CLIP ART 87% of infographics use icon-like symbols of people. This graphical abstraction lends an aura of XXXXXX objectivity which makes up for the lack of actual research or data.* * All numbers in this infographic are made up and approved by our financial sponsor. DESIGN VS. RESEARCH On average, infographic producers spend... 36 hours on GRAPHIC DESIGN* 3 hours FINDING CLIP ART 25 minutes on ACTUAL RESEARCH * This infographic sucks because a real designer was not employed SOCIAL MEDIA IMPACT* 77% of what is shared fb via Social Media looks much more impressive than it actually is. Therefore, you should share and tweet this. * Italics make things seem more important. CONCLUSIONS* 1. If "infographics" don't have real data in them, they are illustrations, not infographics. 2. People are getting away with being pretty danged lazy. 3. Try not to suck as much. * There are probably more conclusions but I'm too lazy to think of them. THE SCIENCE OF INFOGRAPHICS Only 35% of "infographics" use actual data, as proven Use Actual Data, 35% by our study which did not systematically review infographics and therefore uses no Just Words and Clip Art, 76% actual data. * Two-toned separators, especially with pastel colors, lend authority to 57% of infographics. VERY SYMBOLIC CLIP ART 87% of infographics use icon-like symbols of people. This graphical abstraction lends an aura of XXXXXX objectivity which makes up for the lack of actual research or data.* * All numbers in this infographic are made up and approved by our financial sponsor. DESIGN VS. RESEARCH On average, infographic producers spend... 36 hours on GRAPHIC DESIGN* 3 hours FINDING CLIP ART 25 minutes on ACTUAL RESEARCH * This infographic sucks because a real designer was not employed SOCIAL MEDIA IMPACT* 77% of what is shared fb via Social Media looks much more impressive than it actually is. Therefore, you should share and tweet this. * Italics make things seem more important. CONCLUSIONS* 1. If "infographics" don't have real data in them, they are illustrations, not infographics. 2. People are getting away with being pretty danged lazy. 3. Try not to suck as much. * There are probably more conclusions but I'm too lazy to think of them. THE SCIENCE OF INFOGRAPHICS Only 35% of "infographics" use actual data, as proven Use Actual Data, 35% by our study which did not systematically review infographics and therefore uses no Just Words and Clip Art, 76% actual data. * Two-toned separators, especially with pastel colors, lend authority to 57% of infographics. VERY SYMBOLIC CLIP ART 87% of infographics use icon-like symbols of people. This graphical abstraction lends an aura of XXXXXX objectivity which makes up for the lack of actual research or data.* * All numbers in this infographic are made up and approved by our financial sponsor. DESIGN VS. RESEARCH On average, infographic producers spend... 36 hours on GRAPHIC DESIGN* 3 hours FINDING CLIP ART 25 minutes on ACTUAL RESEARCH * This infographic sucks because a real designer was not employed SOCIAL MEDIA IMPACT* 77% of what is shared fb via Social Media looks much more impressive than it actually is. Therefore, you should share and tweet this. * Italics make things seem more important. CONCLUSIONS* 1. If "infographics" don't have real data in them, they are illustrations, not infographics. 2. People are getting away with being pretty danged lazy. 3. Try not to suck as much. * There are probably more conclusions but I'm too lazy to think of them.