How to Not Protect Your Business’ Online Presence

HOW TO NØT PROTECT YOUR BUSINESS ONLINE PRESENCE Things you should NOT do to make your audience loose their interest on your website. These are NOT your most important online asset: YOUR WEBSITE YOUR PERMISSION-BASED EMAIL LISTING YOUR CONTENT Your greatest business asset: Your AUDIENCE So if you make any of these actions, You will be in BIG trouble: A) Don't be sensitive to the audience If a website-eating meteor hits your website, you can rebuild it. But customer loyalty is forever. They can help you rebuild again. Otherwise, prepare yourself to negative responses. 32m epicurious In honor of Boston and New England, may we suggest: whole-grain cranberry scones! epi.us/14sahKi epi epicurious 1h epi Boston, our hearts are with you. Here's a bowl of breakfast energy we could all use to start today: epi.us/LJGHA8 Brands have made inappropriate marketing jokes on Twitter, but Epicurious raised the bar by promoting recipes during the Boston Marathon bombing. LESSON Be sensitive of what you post online. B) Use unworthy content High-value content and comments increases your audience reach. Otherwise, you are stuck. Jennifer Brazen @jennbrazen 06 Nov Sadly not paying off layaways @Kmart this holiday season. Open on #thanksgiving is #shameful and #greedy Kmart O Follow @Kmart kmart EMoreForMom @jennbrazen Kmart is staffing w/teams & seasonal associates when possible, giving them opportunity to make extra money during holiday. 8:24 AM - 6 Nov 2013 When customers complained about ethics of Kmart staying open through Black Holiday, Kmart social team responded with over 100 caveman-like replies. Strategize your content and be ready on your toes to answer anything. LESSON C) Don't listen Don't figure out who you want to talk with – which normally will be the people who can become your absolute best customers. That way, you'll be wasting time, money and efforts on pushing campaigns that don't work. KRYPT ONITE EVOLUTION 2000 FAIL Krpyonite Evolution vs ball point pen. A man discovers he can pick the Kryptonite Evolution 2000 lock - the deemed "toughest lock in bike security" - with a Bic ball point pen. It became viral. Worst, the brand failed to reply. FAIL. Listen to your customers. They could help your product development team. LESSON D) Lie Show up, pay attention, don't lie. Or you may end up in the dumps. DEMARELI TVNnor J-5 Suis je devenue ma mére ? PEEL MICROABRASN हे umik.cr FAKE E- 1-1tat HOH Cain -Commenterc thut L'Oreal created a fake blog. It gave a huge hit for L'Oreal's social media presence. LESSON Don't create fake testimonials or blogs. Ever. E) Don't respect your audience Respect their intelligence. Honor the time they gave you. Following Chris Brown @chrisbrown HATE ALL U WANT BECUZ I GOT A GRAMMY Now! That's the ultimate F OFF! 50+ 50+ RETWEETS FAVORITES 5:20 PM - 14 Feb 12 via Twitter for iPhone Embed this Tweet Reply 17 Retweet Favorite When Chris Brown won an award for Best R&B Album, instead of thanking his supporters in Twitter, he focused his updates towards his haters, attacking them with F-bombs. This turned some fans against him. LESSON Be respectful online, even to your haters. Reference: http://www.copyblogger.com/protect-your-audience/ https://econsultancy.com/blog/7913-14-epic-social-mediafails#i.1hyv99sekqejkv http://socialaxis.wordpress.com/2012/05/08/social-media-cam- paigns-casestudies-of-the-biggest-fails-of-2012-so-far/ http://www.businessinsider.com/10-worst-social-media-marketing-fails-of-2013-2013-11?op=1 VISIT OR CONTACT US AT WWw.VIIWORKS.COM WORKS