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How Nonprofit Organizations Should Reach Millennials

How Nonprofit Organizations should reach Millennials IN FOG RAPHIC In a 2012-2013 survey report conducted by Achieve and Johnson, Grossnickle & Associates (JGA) concluded that Millennials are eager to be taken seriously as future donors, volunteers, and leaders for causes they care about. Millenials were asked the following questions and below are the findings: How do you prefer to learn about Nonprofits? What type of Nonprofit Information would you share on Facebook? • Cool Events 74% • Statistics 69% • News 65% • Opportunities 61% • Video 47% • I Donated 30% Web 67% Social Media 55% E-Newsletters 47% Have you Interacted with a Nonprofit on Facebook? Print 18% Yes 67% No 33% Face to face 17% 3% Other Over 3 years it has been clear that websites are the first and most prefferred way for a Millennial to learn more about an organization. When you visit a Nonprofit website what is the first thing you look for? • About Us 88% • Type of Donations 43% Volunteer Opportunities 41% • Event Calendar 41% • Videos & Photos 30% '10-'12 Nonprofits must have a multi-channel approach using e-mail, mobile, and social media to engage, all connected and linking to the central website. What is your prefered volunteer commitment? Short-term Volunteering 58% Ongoing 46% No Preference 32% Intensive 12% Nearly one-third of respondents said they're open to any type of volunteer role if it's with an organization they believe in, but they are most likely to give of their time if they know their efforts will make a difference. How would you prefer to learn about volunteer opportunities? Peer 81% E-mail 72% Website 67% Facebook 55% According to focus group feedback, a bad experience or a situation in which volunteers' time was used badly will turn Mifllennials off from future volunteering. Be clear in your expectations and the time needed of the volunteers before hand. What is the single largest donation you made to a Nonprofit Organization? $1- $50 81% $51 - $100 72% $151 - $200 67% $201 - $499 55% And those gifts have the potential to grow: 27 percent of respondents said they give larger amounts to a few organižations they cảre about. Slightly more than 15% gave gifts of $500 or more, and about half of those gave $1,000 or more. CONCLUSION The young professionals that provided feedback on the Millennial survey and focus groups make it clear that they are ready and eager to help causes they are passionate about. The key is to utilize the right channels to reach them and tell an engaging story that will get their attention. Winspire helps Nonprofits maximize fundraising revenue by providing highly sought after, hard-to-find and priceless Experiences for use as unique auction items in charity events and fundraisers. Start planning your next event now! Wwinspire Source: http://cdn.trustedpartner.com/docs/library/AchieveMCON2013/TheMillenniallmpactReport2012.pdf © 2014 Winspire

How Nonprofit Organizations Should Reach Millennials

shared by vitalinteractive on Apr 14
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In a 2012-13 survey report conducted by Achieve and Johnson, Grossnickle & Associates (JGA) concluded that Millennials are eager to be taken seriously as future donors, volunteers and leaders for caus...

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