How the Newspaper has Adapted to the Digital World

How the newspaper has adapted to the digital world Consumers value the content provided by local newspapers, and are consuming it in many different ways throughout the day. Where are readers going to get their news? Newspaper 80% 60% Computer Tablet 12% Smartphone 26% When is each platform's usage the highest? COMPUTER PRINT 32% TABLET 34% 38% SMARTPHONE 18% BREAK- COM - MUTE HOME/ AFTER FAST WORK DINNER Why do readers choose a particular platform? 64% said computers are an easy way to 66% said print is a relaxing way to read the newspaper search for further information 68% said smartphones are 68% said tablets are an easy way to stay informed no an easy way to stay informed no matter matter where where they go they go Source: 2012 Newspaper Multiplatform Usage Study. Conducted by Frank N. Magid Associates for NAA,org. Took place November 2011-January 2012–2,518 online interviews averaging 25 minutes among age 18+ adults nationwide screened for using, in the past seven days, at least one of four platforms for their local daily newspaper (either print, online, tablet, and/or smartphone). http://www.brandpoint.com Brandpoint provides content for marketing and public relations clients. Brandpoint