How Much Is Your Website Hurting Your Business?

HOW MUCH IS YOUR WEBSITE HURTING YOUR BUSINESS? An outdated and poorly designed website can have a VERY NEGATIVE IMPACT on your business, driving potential customers away before they have time to learn about your products or services. This effect is even more severe when an individual isn't already familiar with your product. Failure to keep your website up-to-date or incorporate key features can result in a SIGNIFICANT LOSS of new customerS. Л Your Website.. Lost Conversions 01 Takes more than 4 seconds to load. 25% 02 15% Isn't responsive for mobile devices. 03 ) Doesn't feature prominent calls to action. 10% Lacks communication tools. 10% 04 Lacks trust elements. 5% 05 2% WHAT IS A CONVERSION? THE AVERAGE WEBSITE The completion of an activity on your website that is important to the success of your business. For example, an individual submits a contact form, signs up for a newsletter, or places a phone call. CAPTURES 2% OF POTENTIAL CONVERSIONS HOW DOES YOUR WEBSITE COMPARE? E Visit medicalwebexperts.com/calculator to learn more MOBILE RESPONSIVE DESIGN LOAD TIME 75% of people will not return to a website if it takes 15% More than 15% of page views in the U.S. more than 4 seconds to load. come from mobile devices of traffic to local sites comes from mobile 27% A 1-second delay in page-load can result in: devices 11% fewer page views of smartphone users say that a bad mobile 7% less conversions 52% experience will make them less likely to engage with a company. 16% decrease in customer satisfaction Google takes page speed into account when determining search engine rankings. of people say that even if they like a business, they will use them less often if the website isn't mobile-friendly. 8+ 50% Responsive website design can increase conversion rates anywhere from 20-100%. BAD CODE = SLOWER LOAD TIME = HIGH BOUNCE RATE = LOW SEARCH ENGINE RANKINGS CALLS COMMUNICATION TRUST TO ACTION TOOLS ELEMENTS A good landing page 75% with trust elements (staff photos, testimonials, etc.) A strong call to action above LIVE CHAT CAN INCREASE CONVERSIONS 10-20%. 60% the fold on your website can increase conversions by 60%. Live chat can help you: 1. Answer customer questions 2. Respond to customer concerns can convert up to 75% better than Changing just one word in a 90% call to action button can one without. 3. Boost sales. increase click through rate by 90%. of site visitors will make a purchase Moving a patient testimonial higher up on the page can improve conversion rates by more than 38% Changing the color of a call if they have access to live chat. 35% to action button can increase conversions by more than 35%. of people are more likely to return 63% 30%. to a website that offers live chat. SOURCES Powered by www.getelastic.com www.practicalecommerce.com www.google.com/think Medical Web Experts www.onboardly.com www.contentverve.com www.searchengineland.com www.blog.crazyegg.com www.econsultancy.com www.vitals.com www.mashable.com www.medicalwebexperts.com www.blog.kissmetrics.com www.tagman.com