How much is your brand worth?

HOW MUCH IS YOUR BRAND WORTH? Four steps towards accurate brand valuation MARKET FRESH 2345 Financial analysis Calculate the earnings in the business segment Market analysis How much demand does the brandattract? 3 S W Brand analysis Assess the brand strengths, weaknesses and future prospects Cost analysis The value of the brand=the costinvestment of building a brand from scratch Read more about branding at - www.b2binternational.com/publications