Click me
Transcribed

How Much Does Marketing Really Cost?

HOW MUCH DOES MARKETING REALLY COST? Nestlé posts approximately 1,500 pieces of content each day across its brands' Facebook pages 10 Assuming each Facebook post takes two hours of work: creative and planning graphic design promoting the post scheduling, approval, community management marketer X 2 hours = 3,000 hours 1500 pieces per day $42,50 hourly salary $85,000 annual salary $42.50 X 3,000 = $127,500 per day on Facebook posts alone Quality marketing personalized for different marketing channels. So if the average marketer uses 7 channels: 7X $127,500 - per day $892,500 T per year $325,762,500 With $892,500 each day you could... rent out buy hire full-size Gulfstream 550 jets 260 6,554 cups 3 new community managers coffee every hour of every day every minute of every day each year Part of the problem is that organic social reach is going away for advertisers. Percentage of Marketers Planning on Increasing Their Ad Budget by Channel 63% Twitter 59% Facebook YouTube 54% If content is the currency of the digital age, then attention is the prize. Costs are going up because customers are demanding more for their marketing. The average Facebook post has a lifespan of 3 three hours, coming within the first 30 minutes. 50% of global reach 1. Video can be more engaging to customers, but it will only increase spending further. Video production costs can start at $1500 a minute, but easily increase to ESA ES ES $5,000 $25,000 $250,000 a minute for a major TV commercial 57% of marketers will invest more heavily in video, making it one of the fastest-growing content areas of all. ... and mobile ad spending continues to rise. Mobile ad spending was $13.1 B in 2013 That's a 37% and will be $18 B in 2014 increase But the potential costs are so much greater ... By 2019 more than 6 billion people will have access to the Internet, and primarily through mobile phones 6B 40% 3B of the world or 3 billion people are connected to the Internet 1989 1994 1900 2004 2009 2014 2019 Just imagine the scope and paçe of marketing in 5 years: who your customer is, how many of them there are, and where they are located will never be the same again. What technology are you using to manage your marketing costs? Source: https://twitter.com/eyedstyle/statuses/451053540661010432 Source: www.glassdoor.com Source: http://www.iab.net/media/file/B2BResearch2014.pdf Source: http://www.e-importz.com/coffee-statistics.php Source: http://www.privatejetcosts.net/ Source: http://socialfresh.com/how-much-money-do-community-managers-make-infographic/ Source: http://adage.com/article/digital/ad-age-reader-survey-twitter-facebook-youtube/293923/ Source: Percolate: The Content Marketing Revolution Source: http://gmediasolutions.com/how-much-does-a-video-cost/ Source: http://www.gartner.com/newsroom/id/2653121 Source: http://www.customcontentcouncil.com/news/nearly-44-billion-new-survey-shows-rise-content-marketing-budget O Percolate %24 A A A A A AAA A A A

How Much Does Marketing Really Cost?

shared by percolate on Sep 23
3,823 views
11 shares
0 comments
If content is the currency of the digital age, then attention is the prize. Costs are going up because customers are demanding more for their marketing.

Publisher


Designer

benediktevanderweeen

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size