HOW MUCH DO AMERICANS SPEND OVER CHRISTMAS?
The average family budget for Christmas in 2012 is $749.51
That's up over from the $740.57 than an average family spent last year.
Early shoppers spend 14% more than the average shopper.
US parents are spending $271 on average per child this holiday season.
BREAKDOWN OF HOLIDAY SPENDING
Food and Candy $100.76
Greeting Cards $28.66
The biggest portion of total spending goes to gifts.
The average gift budget for each family $548.56
HOW PEOPLE FUND THEIR HOLIDAY SHOPPING SPREE
65.8% Will Use Salary or Other Income
38% Will Use All or Some of Their Savings
29% Will Cash in Retailer Reward Points
17% Will Borrow From One Source to Another
WHEN CONSUMERS WILL START HOLIDAY SHOPPING
Before September 12.3%
First 2 weeks of December 16.2%
Last 2 weeks of December 3.5%
THE MOST REQUESTED GIFTS FOR CHRISTMAS 2012
59.8% Gift Cards
45.7% Books, CD, DVDs and Video Games
20.2% Home Decor
17.4% Sporting Goods
POPULAR SHOPPING TRENDS FOR THIS HOLIDAY SEASON
Spending an average of $139.92 on self-gifting 59.0%
Shopping online for gifts 51.8%
Shopping for sales 46.4%
Using smartphones to search products 32.9%
Using coupons 35.9%
Buying more practical gifts 27.2%
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.