How the Modern Marketer Uses Social Identity to Engage Customers Throughout the Customer Journey

Leverage Social Identity to Build BETTER CUSTOMER RELATIONSHIPS Modern Marketing requires us to KNOW customers in order to ENGAGE them most effectively KNOW Transaction History Engage in Channel Customer Profile Marketing Relevant Tools Content ENGAGE Marketers can use Social Identity to KNOW customers better There are 2 parts to Social Identity: Social 1 PROFILE 8 About (9 Friends |Overview J Music Work and Education | All Friends Skills Places You've Lived Jason Clove Likes Contact and Basic | Top Skills Family and Relationsh Mariah Blo 10 SEO 8 Marketing 15 Social Media 23 PR 2 Ongoing Social ACTIVITY Jana Linow Second time today - at Starbucks with Larisa Johnson M.J. and M.K. we re tagged in life event October 20, 2014 17 hours ago via iPhone Mark Johnson and Mia Klovic Like Comment 11 hours ago via Spotify Got Engaged Mick Oleph listened to St. Vincet on Spotify O Stranged Mercy, St. Vincent Stranged Mercy, St. Vincent Like Comment 11 hours ago via Spotify And, use Social Identity to ENGAGE prospects and customers throughout the Customer Lifecycle Influencers Leverage Influencers Engage influencers via relevant topics and audiences to expand reach. Identify Prospects Awareness Identify prospects through keywords, social graph, and engagement behaviors. Reach Custom Audiences Use existing customer records to target segments with social ads. Consideration Find Lookalike Audiences Reach new audiences similar to existing customer segments (e.g. loyal, high spending). Intent Nurture Leads Create "lead scores" based on social actions, then trigger messaging. Personalize Products Purchase Customize recommendations or products based on interests and social graph. Gain Real-Time Insight Sell and support better with real-time contextual insight. Satisfaction Retain and Reactivate Identify customers who may churn and reactivate previous customers. Loyalty Reward Loyalty Distinguish and reward loyal customers in social channels. Advocacy Tap Advocates Empower advocates sharing the ir experlences about your brand or product. To learn more about Social Identity – including data capture, integration, technology, organization, challenges, and more – read Altimeter Group's report Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships Download the report at: http://bit.ly/leveraging-social-id-report ALTIMETÈR