How The Mobile Revolution Is Changing Retail
How the
MOBILE REVOLUTION
Is Changing Retail
Retail Revolutions
Of The Past
The Credit Card - 1958
- created a convenient new
payment option for customers.
- changed the way merchants
marketed and advertised products.
e-Commerce - 1990�۪s
- Created an easy way for
customers to shop & compare.
- Allowed merchants
to connect with more customers.
The Rise Of Mobile
4 out of 5
Us consumers now use
smartphones to shop.
37%
of e-commerce sales
expected to be from mobile
by Sept 2013.
$119
Billion
in expected sales
through m-commerce
worldwide by 2015.
What The
Mobile Revolution
Means For Customers
Knowledge
- Price comparisons on the fly.
- Product reviews & product info.
- Feedback from friends & family.
Experience
- More engaged.
- More empowered.
- More responsive.
Convenience
- Access to discounts & coupons.
- Offers a single payment device.
- Less clutter, more organized
Customer Stats
43% -
of smartphone owners used
their mobile device while in a
store for a shopping purpose.
56%
of people believe mobile
can make shopping
more enjoyable.
79%�۪
of smartphone users found it
useful to download mobile
coupons to their phones.
39%
of smartphone users prefer
sharing product info with
friends on an app.
50%
of smartphone shoppers
use a mapping app
to find retail locations.
73%
of shoppers prefer to reference
their mobile device in-store rather
than ask a sales associate for help.
What The
Mobile Revolution
Means For Retailers
Greater
Knowledge Base
- Purchase behavior insight.
- Location & time awareness.
- Understanding consumer patterns.
New
Communication
Channels
-Location-based services:
Relevant communication
with consumers.
-Near-field notifications:
In-store communication
with consumers.
Retailing Stats
73%
of online retailers have
already, or are currently
developing a mobile strategy.
35%
of smartphone owners shared
their location with retailers by
using a map feature.
54%
of people who use their
smartphones in store are
looking up other stores prices.
29%
of mobile users are open to
scanning a mobile tag to
get coupons.
What Smart Retailers
Can Do To Prepare
Develop a
Mobile Strategy
- Analyze your mobile market.
- Create mobile friendly sites.
- Understand your mobile customers.
Connect With
Mobile Users
- Promote in-store mobile commerce.
- Encourage mobile social sharing.
- Use QR codes on products allowing
customers to mobilize & share.
get̤hee
We�۪re a data services company.
We help the worlds largest retail brands grow in Asia. We do this with GIS. a technology that combines maps with business and market data to gain insight not possible through a spreadsheet.
We'd love to hear what you think of our infographics. Get in
touch with us and let us know at [email protected] VISUALTRENDS How The MOBILE REVOLUTION Is Changing Retail Retail Revolutions Of The Past The Credit Card - 1958 Created a convenient new payment option for customers. Changed the way merchants marketed and advertised products. 4367 8900 4812 2089 e-Commerce - 1990's Created an easy way for customers to shop & compare. Allowed merchants to connect with more customers. The Rise Of Mobile Q0000 4 out of 5 US consumers now use smartphones to shop. 37% S 119 Billion of e-commerce sales expected to be from mobile by Sept 2013. in expected sales through m-commerce worldwide by 2015. What The Mobile Revolution Means For Customers Knowledge O Price comparisons on the fly. O Product reviews & product info. O Feedback from friends & family. Experience O More engaged. O More empowered. More responsive. Convenience O Access to discounts & coupons. i offers a single payment device. i Less clutter, more organized. Customer Stats O39% 43% of smartphone owners used their mobile device while in a store for a shopping purpose. of smartphone users prefer sharing product info with friends on an app. 56% 50% of people believe mobile can make shopping more enjoyable. of smartphone shoppers use a mapping app to find retail locations. 79% 73% of smartphone users found it useful to download mobile coupons to their phones. of shoppers prefer to reference their mobile device in-store rather than ask a sales associate for help. What The Mobile Revolution Means For Retailers Greater Knowledge Base A Purchase behavior insight. i Location & time awareness. i Understanding consumer patterns. New Communication Channels 1 Location-based services: Relevant communication with consumers. O Near-field notifications: In-store communication with consumers. Retailing Stats 73% 54% of people who use their smartphones in store are looking up other stores' prices. of online retailers have already, or are currently developing a mobile strategy. 35% 29% of mobile users are open to of smartphone owners shared their location with retailers by using a map feature. scanning a mobile tag to get coupons. What Smart Retailers Can Do To Prepare Develop A Mobile Strategy O Analyze your mobile market. i Create mobile friendly sites. O Understand your mobile customers. Connect With Mobile Users i Promote in-store mobile commerce. O Encourage mobile social sharing. O Use QR codes on products allowing customers to "mobilize" & share. O getchee Ona lent We're a data services company. Key Offerings Deta -- Demographic segnentation & point data. We help the world's largest retail brands grow in Asia. We do this with GIS, a technology that combines maps with business and market data to gain insight not possible through a spreadsheet. Services - Consulting to identify market poteritial Kiwi - Ste selection & market planning software. We'd love to hear what you think of our infographics. Get in touch with us and let us know at [email protected]. in f t getchee.com bloggetchee.com
How The Mobile Revolution Is Changing Retail
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