How Mobile Devices Changed People to Consume Media

Global 5 ways mobile devices have changed the way people consume media 117 min 1 Mobile share of time ahead of TV, catching up with online The average mobile web user consumes 7.2 hours of media daily. Mobile devices represent 27% of this time. 2 Mobile devices are used throughout the day 3| Mobile content consumed varies by gender Social Media Entertainment 67% 47% 39% 25% Games lying in bed waiting for something while watching TV commuting General Info & Search E-mail Shopping 22% 19% 15% 15% Local Search spending time with family in the bathroom while shopping at social gatherings 4 Comfort with mobile advertising is already greater than TV or online advertising Which forms of media most impact your purchasing decisions? 66% are more or equally comfortable with mobile advertising vs. TV or online ads 48% 47% 46% 5 Mobile impacts consumer behaviors throughout the purchase path Caused you to reconsider a product 13% Influenced you to buy via your mobile 14% 42% 26% Provided you with better option Introduced you to something new Helped you find something nearby 23% 11% Influenced your in-store purchase Source: InMobi Decision Fuel & On Device Research, Mobile Media Consumption Research, Feb 2012 INMOBI www.inmobi.com / [email protected] / @InMobi 140 min 98 min 49 min 33 min