HOW MISSION DRIVEN ORGANIZATIONS BEAT THE COMPETITION

OWN YOUR COMPETITIVE JADVANTAGE HOW MISSION DRIVEN ORGANIZATIONS BEAT THE COMPETITION In 1962, a janitor at NASA was mopping the floors during his regular shift. President Kennedy happened to be visiting that day. The President stopped and asked the janitor what he was doing. He replied, "helping to put a man on the moon." Articulating and communicating your organization's purpose means understanding the essence of why it exists. Embedding the purpose into the entire organization is critical to the organization's overall effectiveness and productivity. % WHO IDENTIFY WITH THE COMPANY'S PURPOSE % WHO BELIEVE THAT PURPOSE IMPACTS BUSINESS DECISIONS 30% 47% 41% LEADER THE TEAM LEADER THE TEAM % WHO ARE LIVING THE COMPANY'S PURPOSE % WHO BELIEVE THAT PURPOSE IS CLEARLY COMMUNICATED 38% 3196 44% LEADER THE TEAM LEADER THE TEAM 8. DISCOVER YOUR ORGANIZATION'S PURPOSE Great companies need a grand vision and goals. Too often, companies have vision or mission statements laden with jargon but devoid of meaning. This signals a lack of purpose. 1 It all begins with you. What inspired you to be on the chosen path? 2 Who is the target persona(s) and what is an achievable end experience? 3 The purpose combines you, your vision and the promise of your organization. 4 Unce your purpose is defined, a baseline narrative can be built. YOU PURPOSE VISION PROMISE COMMUNICATE IT ACROSS SALES AND DIGITAL MARKETING CHANNELS Your purpose will be at the heart of the core narrative for your company. Use the rich content from your company's narratives as a powerful and limitless resource for micro-content for sales, presentations, social media campaigns and websites. BLOG in FYI: Be sure to also capture the narratives from each of your teammates. Understanding your team's narratives will help keep the everyone in alignment with the organization's purpose. CHECK ALL THAT APPLY. "OUR PURPOSE AND NARRATIVES ARE..." A-Z Elements for Effective Communications O Authentic I Bold O Connecting O Dynamic O Energizing O Fearless O Giving O Humble O Inspirational O Joyful GH O Keen OLively O Motivational O Nuanced O Original K O Passionate O Quintessential O Remarkable O Stimulating O Transparent I Uplifting I Visionary O Wise OX-traordinary OYielding IZealous Sources BUSINESS STORY GENERATOR Gallup - Why Your Company Must Be Mission Driven Gallup Own Your Advantage www.businessstorygenerator.com How a Sense of Purpose, Boosts Engagement by Adam Vaccaro f abusinessstorygenerator O abizstorydiva Entre-SLAM, LLC Graphics/Icons: Flaticon