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How Millennials Are Changing Everything: grocery shopping

how millennials are changing everything: grocery shopping Millennials are poised to transform the grocery channel - quickly entering the prime spending ages (25+) while Baby Boomers are entering the decreased spending retirement ages (65+). They're forging their own food path - from their shopping attitude, use of technology, cooking behavior to their feelings about name brands. MILLENNIALS 9% THEY PREFER TO SHOP AT SPEND LESS $ AT THAN BABY BOOMERS (1-STOP SHOPPING IS OUT DISCOUNT BIG BOX STORES TRAD. GROCERS LESS AND SPECIALTY SHOPS why? THEY VALUE BRAND NAMES MUCH LESS THEY SEE TRADITIONAL GROCERY DIFFERENTLY BUT THERE IS HOPE FOR THE TRADITIONAL GROCER 23% COMPARED TO BABY BOOMERS FOR EVERYDAY ESSENTIALS 80% RATE BRAND NAMES FEWER AS 'EXTREMELY' OR TRADITIONAL GROCERY MILLENNIALS STORES RANKED BELOW "SOMEWHAT' IMPORTANT STILL SHOP TRAD. GROCERY yet MASS MERCHANDISERS STORES FOR FRESH FOODS DRUG STORES CLUB STORES EVEN AT HIGHER INCOME LEVELS 62% sale! DOLLAR STORES 5TH TRADITIONAL GROCERY 58% WOULD PAY MORE FOR FOCUSED ON LOWEST AS INCOME GOES UP TRAD. NATURAL/ORGANIC FOODS $$$ PRICE OVER BRAND NAMES GROCERY USED EVEN LESS VS. ONLY 43% FOR BABY BOOMERS VS. 46% FOR BABY BOOMERS WHILE VALUE AND SELF EXPRESSION DRIVE RETAIL DECISIONS, TRAD. GROCERS CAN STAND OUT AS FRESH DESTINATIONS. SOURCES: "TROUBLE IN AISLE 5"; JEFFERIES-ALIXPARTNERS, JUNE 2012 VISUALIZATION BY ANTHONY P. MUÑOZ "AMERICAN MILLENNIALS: DECIPHERING THE ENIGMA GENERATION"; BARKLEY, JULY 2012 TRENDGRAPHIC.TUMBLR.COM how millennials are changing everything: grocery shopping Millennials are poised to transform the grocery channel - quickly entering the prime spending ages (25+) while Baby Boomers are entering the decreased spending retirement ages (65+). They're forging their own food path - from their shopping attitude, use of technology, cooking behavior to their feelings about name brands. MILLENNIALS 9% THEY PREFER TO SHOP AT SPEND LESS $ AT THAN BABY BOOMERS (1-STOP SHOPPING IS OUT DISCOUNT BIG BOX STORES TRAD. GROCERS LESS AND SPECIALTY SHOPS why? THEY VALUE BRAND NAMES MUCH LESS THEY SEE TRADITIONAL GROCERY DIFFERENTLY BUT THERE IS HOPE FOR THE TRADITIONAL GROCER 23% COMPARED TO BABY BOOMERS FOR EVERYDAY ESSENTIALS 80% RATE BRAND NAMES FEWER AS 'EXTREMELY' OR TRADITIONAL GROCERY MILLENNIALS STORES RANKED BELOW "SOMEWHAT' IMPORTANT STILL SHOP TRAD. GROCERY yet MASS MERCHANDISERS STORES FOR FRESH FOODS DRUG STORES CLUB STORES EVEN AT HIGHER INCOME LEVELS 62% sale! DOLLAR STORES 5TH TRADITIONAL GROCERY 58% WOULD PAY MORE FOR FOCUSED ON LOWEST AS INCOME GOES UP TRAD. NATURAL/ORGANIC FOODS $$$ PRICE OVER BRAND NAMES GROCERY USED EVEN LESS VS. ONLY 43% FOR BABY BOOMERS VS. 46% FOR BABY BOOMERS WHILE VALUE AND SELF EXPRESSION DRIVE RETAIL DECISIONS, TRAD. GROCERS CAN STAND OUT AS FRESH DESTINATIONS. SOURCES: "TROUBLE IN AISLE 5"; JEFFERIES-ALIXPARTNERS, JUNE 2012 VISUALIZATION BY ANTHONY P. MUÑOZ "AMERICAN MILLENNIALS: DECIPHERING THE ENIGMA GENERATION"; BARKLEY, JULY 2012 TRENDGRAPHIC.TUMBLR.COM

How Millennials Are Changing Everything: grocery shopping

shared by apmunoz on Jan 24
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Millennials are poised to transform the grocery channel - quickly entering the prime spending ages (25+) while Baby Boomers are entering the decreased spending retirement ages (65+). They’re forgin...

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