How the Millennial Generation Uses Mobile

Shopping Behaviors on Mobile Device: Millennials: Age Range: 18-34 June – August 2011 Over 2,500 Surveyed on mobile apps & public Wi-Fi 34% Gender breakdown: 45% 34% The Connected Millennial 13% 31% 23% Demand for 60% Male 40% Female 32% 17% Location-Based Content On-the-Go Device Ownership: 18-34 VS 35-54 On average own 2.4 devices Age Use to connect on-the-go: Use mobile device to research 30% tablet 62% smartphone product details before buying big ticket items (over $500) Use mobile device for 71% laptop 38% Wi-Fi music player price comparison Research on mobile device, then buy online Interest in Location-Based Research on mobile device, then buy in store Content and Apps: 28% use location-based apps multiple times a day Interested in: Purchasing Behaviors on Mobile Device: 53% 46% 40% 32% 14% 27% finding points connecting checking Age 18-34 73% 17% store of with in locations interest others 13% 14% 15% Comfortable Spending ( Smartphone or Tablet ) Demand for 11% Location-Based Advertising: 18% 48% more likely to engage with an ad that's relevant to Age 35-54 83% 22% 13% their location 19% 17% 56% willing to share their location for more relevant content $ $250 - $499 $ Over $500 $ Not willing to buy from $ Less than $50 81% prefer free local content that is ad supported over paying for content without ads $ $50 - $99 $ $100 - $249 a mobile device CRAVING MORE INSIGHTS? VISIT: WWW.JIWIRE.COM/INSIGHTS