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How Men & Women Differ In Their Shopping Activities

How Men & Women Differ In Their Shopping Activities > Men and Women, they both might be active mobile shoppers; however they differ significantly on the specific mobile activities performed by them. But men are likely to use more mobile functions associated with shopping activities as compared to women. >To help develop action oriented mobile strategy it is important to know as much as one can about who is engaged in mobile shopping and the activities they perform. >Men are slightly more likely to own a mobile device, as compared to women, nationally. 90% 85% women owning mobile devices were indicated to have scanned a Men owning mobile devices were indicated to have scanned a Barcode Barcode 46% 15% %$4 Of Women were said to have made a Mobile Payment Men were said to have made a Mobile Payment 45% 33% Women had made a Mobile Men had made a Mobile purchase purchase 33% 44% %24 Men were seen to have used a Women were seen to have used a Mobile Coupon Mobile Coupon 35% 30% Men Commented on a purchase Women Commented on a Comment purchase 25% 16% Women wrote a Review of a Men wrote a Review of a purchase purchase Male dominates mobile shopping more than women in most product categories. Gender differences reveal themselves as well in product categories, like: 27% 8% Women purchase Consumer Men purchase Consumer Electronics on mobile Electronics on mobile 30% 20% purchases of Digital Content by purchases of Digital Content by Men Women 13% 8% purchases of Food & Drink by purchases of Food & Drink by Women Men 57% 71% Men participates in Women participates Bargains & Deals Bargains & Deals HELIOS SOLUTIONS Helios Solutions, 802 Iscon Atria 2, Gotri Road, Vadodara-390021, Gujarat, India. www.heliossolutions.in www.heliossolutions.de India :+91 265 653 602 www.helios-solutions.nl +91 78783 30123 www.heliossolutions.no [email protected] Netherlands : +31 222788105 www.heliossolutions.fr Germany : +49 8995457230 %24

How Men & Women Differ In Their Shopping Activities

shared by heliossolutions on Dec 16
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It is confirmed that the two genders differ in their perspective, motives, rationales, and actions. It is almost the same when it comes to shopping. Men are more likely to use their mobile devices and...

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