How Men & Women Differ In Their Shopping Activities
How Men & Women Differ In Their Shopping Activities > Men and Women, they both might be active mobile shoppers; however they differ significantly on the specific mobile activities performed by them. But men are likely to use more mobile functions associated with shopping activities as compared to women. >To help develop action oriented mobile strategy it is important to know as much as one can about who is engaged in mobile shopping and the activities they perform. >Men are slightly more likely to own a mobile device, as compared to women, nationally. 90% 85% women owning mobile devices were indicated to have scanned a Men owning mobile devices were indicated to have scanned a Barcode Barcode 46% 15% %$4 Of Women were said to have made a Mobile Payment Men were said to have made a Mobile Payment 45% 33% Women had made a Mobile Men had made a Mobile purchase purchase 33% 44% %24 Men were seen to have used a Women were seen to have used a Mobile Coupon Mobile Coupon 35% 30% Men Commented on a purchase Women Commented on a Comment purchase 25% 16% Women wrote a Review of a Men wrote a Review of a purchase purchase Male dominates mobile shopping more than women in most product categories. Gender differences reveal themselves as well in product categories, like: 27% 8% Women purchase Consumer Men purchase Consumer Electronics on mobile Electronics on mobile 30% 20% purchases of Digital Content by purchases of Digital Content by Men Women 13% 8% purchases of Food & Drink by purchases of Food & Drink by Women Men 57% 71% Men participates in Women participates Bargains & Deals Bargains & Deals HELIOS SOLUTIONS Helios Solutions, 802 Iscon Atria 2, Gotri Road, Vadodara-390021, Gujarat, India. www.heliossolutions.in www.heliossolutions.de India :+91 265 653 602 www.helios-solutions.nl +91 78783 30123 www.heliossolutions.no [email protected] Netherlands : +31 222788105 www.heliossolutions.fr Germany : +49 8995457230 %24
How Men & Women Differ In Their Shopping Activities
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