How market research can optimise the product life cycle

TURNING A PROFIT How market research can optimize the product life cycle Stimulating product take-up Research Explore existing product usageand unmet needs; Assessmarket opportunity, pricing and advertising research how does the product concept meet those needs? 2. Youth 4. Old Age Improvingproduct performance Undertake customer Determining the future Explore product development and assess new market satisfaction, pricing and segmentation research potential Read more about research invigorating your business at - www.b2binternational.com/publications -Birth 3. Maturity