Getting traffic to your e-commerce website is just the first step in setting up your online business. However, to have a successful online business venture, you need to convert those visitors into cus...
tomers. Next step is to retain those existing buyers and making them loyal customers for your business just because the cost of attracting new customer is as much as eight times more than holding onto the existing ones. In short, loyalty is the new currency in the e-commerce world. However, online companies fail to deliver exceptional customer experience that eventually creates customer loyalty.
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