How to Leverage Black Friday for Your Business

How to Leverage Block Fuday For Your Business . BLACK FRIDAY IS THE BIGGEST SHOPPING DAY FOR ONLINE CONSUMERS IN THE COUNTRY AND CONTINUES TO GROW YEAR OVER YEAR. ARE YOU PREPARED? BLACK FRIDAY ONlinE TRAFFIC 72% 57 MILLION 48 MILLION 2011 2012 of Black Friday shoppers will do some or all of their shopping online In 2012, 18.75% more Americans visited online retail sites on Black Friday Biggest Black Friday Online Retailers By Traffic 7.7 3.5 2.75 2.25 1.5 MILLION VISITORS MILLION MILLION MILLION MILLION VISITORS VISITORS VISITORS VISITORS 000 amazon.com Walmart* BEST BUY O TARGET Save money. Live better. BLACK FRIDAY OnlinE SALES Number of Sales by Year 1 Bn+ Sales in Million (USD) 1000 816 648 800 595 600 400 200 Yr. 2009 Yr. 2010 Yr. 2011 Yr. 2012 An Average Customer Spends $398 2012 2011 $423 How To REACH OUT TO YOUR CUSTOMERS 75% of retailers use facebook to reach 85% out to shoppers Black FRIDAY of retailers send an email to their customers SALE about Black Friday Deals 50% of retailers use their website's homepage to promote Black Friday Deals HOW TO BE PREPARED Start Early The early bird gets the worm and the early promoter gets the customer 2. •Be Social 4 out of 10 social media users bought an item after engaging with Twitter, Facebook, or Pinterest Make sure your website is mobile friendly WWw In 2011, 14.3%, and in 2012, 24 % of consumers used a mobile device to shop 4 Continue promoting Black Friday all throughout the week Last year 247 million people visited online retail sites during the Black Friday week Consider using coupons 50% OFF 74% of online shoppers look for coupons and EXCLUSIVE COUPOM coupon codes on Black Friday Hopefully this will help jump start your Black Friday week. The biggest mistake you can make during Black Friday is not doing anything atall. QUICKSPROUT Sources: 1. http://www.strutta.com/blog/black-friday-cyber-monday-promotions/ 2. http://techcrunch.com/2012/11/24/black-friday-online-sales-surged-21-percent-thanks-to-mobile-shopping-more-retailer- promotions-and-personalized-deals/ 3. http://mashable.com/2012/11/25/mobile-app-2012-revenue/ 4. http://www.cnn.com/2012/11/26/tech/web/black-friday-online-sales 5. http://www.statisticbrain.com/black-friday-yearly-spending/ 6. http://eleventygroup.com/site/2012/11/26/8-black-friday-stats-about-consumer-shopping-spending-and-clicking/