How to Keep Subscribers Engaged with Relevant Content

HOW TO KEEP YUUH SUBSCAIBERS +) ENGAGED WITH RELEVANT CONTENT THERE ARE TWO BAD HABITS MOST EMAIL MARKETERS FALL INTO: #1 Falling into a routine of sending predictable pitch emails. #2 Sending nothing but content rich emails. What is the right balance between sales and content to Maximize engagement? The key here is to understand what people really want and set expectations with your subscribers accordingy. Remember, people love to buy but hate to feel sold. BUY HERE ARE SOME GREAT WAYS TO BLEND SELLING WITH CONTENT, STORIES, AND INSPIRATION TO KEEP YOUR SUBSCRIBERS ENGAGED. 7 WAYS TO CREATE CONTENT & OFFERS THAT ARE ALWAYS RELEVANT. ** Holidays& Seasons: We're used to getting promotions on days like Black Friday, Presidents Day, Back to School, etc. But why not have some fun engaging your customer with wacky holidays like "Wear Brown Shoes Day" and "Eat a Red Apple Day"? Birthdays: If you collect birthday information from your CUS- tomers you can surprise them with a special that relates to them on a personal level. If you don't, you can offer a special to ALL your customers on YOUR birthday! As * * * * Relevant Event: If you have a season in your industry (hunting season, ski Season, gardening season], then it only makes sense to plan a special promotion around these fixed times each year. Your subscribers will appreciate it, since they are obviously already interested in these things. * * W Special Circumstances: You can turn almost any special circum- stance into a promotion, even some bad situations! For example, if you are selling supplements and your shipment comes in with the stickers upside down, use that as an opportunity to runa special! Customers won't mind because they are getting the same product! Milestones: Whether it's your first year in the busines5 or your 20th, you can run a special offer. These types of promotions (along with birthdays) "humanize" your business and make for a more personal relation with your subscribers. urem ips sit ame consectetur adipiscing elit. Curabitur ullamcorper, eros commodo venenatis lor sit a Ipsum dol consectetur adipiscing elit. Curabitur ullamcorper, eros commodo venenatis consectetur, arcu est faucibus dolor, nec lacinia nulla metus sil amet nisi Proin sed dapibus nunc. Maecenas sapien metus Lorem consectetur adipiscing ellt. Curabitur ullamcorper, eros commodo venenatis cing elit. per, eros is est c lacinia et nisi. nunc. metus. sum dolo consectetur adipiscing elit. Curabitur ullamcorper, eros commodo venenatis ctetur, arcu est us dolor, nec lacinia s sit amet nisi. aplbus nunc. saplen metus, consectetur adipiscing elit. Curabitur ullamcorper, eros commodo venenatis consecto Curabitu common consect faucibus nulla me Proin ser Maecen TODAY 1.01.0001 News: te a facilisis convallis, quam elit au ris lobortis vel ultrices risus adipisch . egestas in molestie eu, tincldunt v erisque. Pellentesque ultricies, nisi m ante. Nullam congue quam et risu clus. Mauris tincidunt egestas metus. quam elit auctor enim, a risus adipiscing. Cras in m eu, tincidunt vitae saplen. ultricies, nisi non volutpat ue quam et risus ornare eler egestas metus. Maecenas te a facilisis convallis, quam elit auct ris lobortis vel ultrices risus adipiscing . egestas in molestie eu, tincidunt vita erisque. Pellentesque ultricies, nisi no m ante. Nullam congue quam et risus clus. Mauris ticidunt egestas metus. M Sometimes the daily news can provide reasons to run a promotion. If road construction has tied up local traffic yoU could promote home delivery on your items, if it's unseasonally cold, you could run a sale to "heat things up." Just be aware not to come lis, quam ellt auctor enim, a es risus adipiscing. Cras in m e eu, tincidunt vitae saplen. e ultricies, nisi non volutpat gue quam et risus ornare eler nt egestas metus. Maecenas II sit amet, cing ellt. mer, eros is est Clacinia et nisi. nunc. metus, Lorem Ipsum dolor sit amet, consectetur adipiscing ellt. Curabitur ullamcorper, eros commodo venenatis Insum dolor sit amet. ctetur adipiscing elit. tur ullamcorper, eros odo venenatis ctetur, arcu est us dolor, nec lacinia metus sit amet nisl. sed dapibus nunc. maecenas sapien metus, Lorem ip consecte Curabitu common consecte faucibus nulla me Proin se Maecen across as profiting from genuinely bad news. consectetur, arcu est faucibus dolor, nec lacinia nulla metus sit amet nisi. Proin sed dapibus nunc. Maecenas saplen metus, Macconas splon metus, mactenas sapien meus maccenas sapien meus nte a facilisis convallis, quam elit auctor enim, a gravida mi felis eget risus. Etiam dietum Nulla rhoncus, ante a facilisis convallis, quam elit auctor enim, a c Scarcity Event: Whether you run a time limited promotion or a quantity limited promotion, you can get your subscriber's attention. The inherent Scarcity of the product or time to buy is enough to drive sales. THE KEY TO THESE 7 STRATEGIES is to combine things that are of interest to your subscribers with your sales promotions. can relate to your reasons why you are running a sale, they'll pay more attention to your promotions. If your subscriber PRESENTED BY Source: www.emaildelivered.com/relevant-content EMAIL DELIVERED MANAGE MONITOR MONETIZE