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How inspiration powers social media marketing infographic
If a consumer believes that a company or service is authentically inspiring, they will gravitate to it, support it and even promote it to others. However, if they perceive it as inauthentic, they will... shun it as one more noisy imposition—a part of the marketing and advertising clutter through which they must daily wade. The social media teams of the best practitioners of social media marketing in the travel industry are keenly aware of the nature of good social conversation: listen more than you talk and, when you talk, say something interesting. They position their company ethic in such a way that people rally around it, converse and tell others.
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